Avonmore is driving impact this spring with two campaigns

Two exciting Avonmore consumer campaigns are live this spring, bringing strong visibility to our brands while engaging shoppers through compelling offers, product news and standout marketing activation.

Avonmore Super Milk: on‑pack summer promotion

With summer approaching and sunshine on everyone’s mind, Avonmore Super Milk is helping shoppers feel the benefits — while also giving them an extra reason to smile.

A new on‑pack promotional offer is now live, giving shoppers the chance to win one of 10 €2,000 flight vouchers, helping them jet off to a sunny destination of their choice and soak up some feel‑good Vitamin D vibes.

The promotion launches on 6 April and will run for six weeks, supported by a vibrant, high‑impact marketing campaign across:

• Outdoor advertising, including eye‑catching lift wraps in Dundrum Town Centre
• In‑store shopper marketing
• Social media activation

This campaign reinforces Super Milk’s core health credentials while tapping into seasonal excitement and consumer aspirations.

Avonmore Protein Coffee: new flavour and refreshed look

Building on the successful launch of Avonmore Protein Coffee in 2025, the range continues to grow with the introduction of a brand‑new Salted Caramel flavour, launching on 20 April. The new variant is designed to appeal to consumers looking for a refreshing iced coffee with added protein.

At the same time, the original product is getting a refreshed pack design and will be renamed Avonmore Protein Coffee Iced Latte, helping to strengthen on‑shelf standout and range clarity.

Both the new flavour launch and pack refresh will be supported by a multi‑channel campaign, including:

• Outdoor advertising
• Video on demand and digital audio
• Shopper marketing and social media
• PR drops
• Sampling at select locations, including Wellfest on 9–10 May

Together, these campaigns highlight the continued momentum behind our Avonmore portfolio, combining strong consumer insights, innovation and integrated marketing to drive brand relevance and growth.