Avonmore Fresh Cream is teaming up once again with another much loved Irish brand, Keelings Fruit

Throughout the peak Irish strawberry season in May and June, Avonmore Fresh Cream and Keelings will come together across Tesco, Dunnes Stores and SuperValu to inspire shoppers to enjoy this classic pairing.

Strawberries and cream are a natural match, making this partnership a win-win for both brands. Shoppers won’t be able to miss the activity, with strong visibility across online advertising, impactful POS in both the fruit and chilled aisles, in store demos, digital screens and sampling at Bloom Festival.

A significant amount of work was required by both Avonmore and Keelings Marketing, Commercial, Planning and Field Teams to ensure a smooth execution in store. This involved cross product promotions, aligning promotional cycles, getting different retail buyers on board and forecasting uplift in stocks.

By bringing these two favourites together at the right moment, we’re aiming to drive incremental volume during summer and remind consumers just how irresistible strawberries and fresh cream can be.