Avonmore Protein Milk announces five-year extension of long-standing GAA/GPA partnership

Avonmore Protein Milk hosted a very successful media day at Croke Park to mark the five-year extension of its partnership with the GAA/GPA. Building on more than a decade of collaboration, the renewal reinforces Avonmore Protein Milk’s role as the Official Protein Drink of the GAA/GPA and highlights its continued commitment to supporting players both on and off the pitch.

The event featured three leading intercounty players – Kilkenny hurler and brand ambassador Martin “Mossy” Keoghan, Westmeath footballer Sam McCartan and Waterford footballer Kellyann Hogan.

The event generated excellent coverage across national broadcast, print and online media outlets including Virgin Media News, The Irish Times, Irish Examiner and local press titles with significant reach and engagement. Great to see interviews with Sam McCartan and Mossy Keoghan air on Virgin Media News, delivering excellent brand exposure for Avonmore Protein Milk.

Overall, the event successfully showcased Avonmore Protein Milk’s ongoing investment in Gaelic games and reinforced the brand’s association with performance, community and inclusivity. We look forward to building on our strong relationship with the GAA/GPA.