Strengthening Partnerships, Showcasing Innovation and Building Capabilities for a Customer-Centric Future

Knowledge Exchange with Almarai

In September and October, Tim Purcell and the Operations team proudly hosted two colleagues from Almarai as part of our Knowledge Exchange Programme. Almarai is a valued strategic customer and this initiative was designed to deepen collaboration, share best practices and advance operational excellence.

Spanning Ballyragget, Wexford and Belview, the programme offered hands-on experiences including site walkthroughs, technical deep dives and efficiency analysis. A big thank you to Eamonn Power, Mark Power, John O’Connor, Kay Butler, Elaine Lafferty, Matthew Roche, John Finlay, Will O’Carroll and Cieran Heffernan for their expertise and commitment. This is a fantastic example of Operations and Commercial working seamlessly together to strengthen partnerships for the future.

Team Training – The Tirlán Way

As part of our quarterly commercial meetings in September, the Global Ingredients Sales team came together for a two-day training focused on consultative selling. Co-created with Uspire Group, this programme introduced “The Tirlán Way” customer management framework, designed to keep the Voice of the Customer front and centre.

The interactive sessions included role plays, group discussions and real-time feedback, helping the team build confidence in navigating complex conversations and delivering value-driven solutions. The energy and collaboration were outstanding and the team is ready to bring The Tirlán Way to life in daily interactions.