Introducing ‘Vitamins and More’, a new VITAMIN + PROTEIN concept from Avonmore

Avonmore’s latest launch is a new delicious low-calorie blend of water, juice and tea. ‘Vitamins and More’ is a refreshing drink with benefits – immunity, energy and protein. Each 330ml serving contains only 34 calories, high in whey protein and delivers a range of vitamins and minerals including Vitamins B, C, D and zinc.

• IMMUNITY SUPPORT: Vitamin C contributes to normal function of the immune system
• ENERGY RELEASE: Vitamin B12 contributes to normal energy yielding metabolism
• HIGH IN PROTEIN: Protein contributes to the growth and maintenance of muscle mass.

This drink can be enjoyed any time of the day as a refreshing thirst quencher or a meal accompaniment. It is packaged in a recyclable mainly paper based carton sourced from responsibly managed forests.

‘Vitamins and More’ is an exciting new innovation for Tirlán’s Consumer Domestic team as it represents a step out of the dairy category for the Avonmore brand into the functional water space. Capitalising on the trends of functional health in the consumer space, the product is a new to the market vitamin water which uses protein as a key differentiator.

The launch is the result of the efforts of ‘Project Beo’, a cross functional team made up of Commercial, R&D, Innovation, Quality, Third Party Sourcing, Advanced Analytics, Consumer Insight, Finance, Logistics and Planning colleagues.

The product is now available in Super Valu, Centra and Spar stores with more to follow.