The Commercial Ingredients team recently held their first webinar with almost 700 people registered to watch.

Titled Milk Proteins: The Single Protein Solution to Achieve Functional and Nutritional Benefits in Food and Beverages, the webinar demonstrated the functionality of milk proteins compared to other protein sources during manufacturing, in end product and in food and beverage applications.

A significant amount of work went into making this webinar happen. From working with Food Ingredients First; our media partner, to developing the webinar content and promotional communications, to the webinar shoot itself. It was a great example of ‘winning together’ and only made possible by exceptional cross-functional collaboration between the Commercial Growth team, Research and Development (R&D), Market Research and Insights (MR&I) and the GBS Digital+ team.

This webinar is another step on our digital transformation journey which is now well under way. We are utilising new tools and channels to build awareness of our expertise and show customers that we can support their product development.

Click here to watch the full on demand version or check out the highlights below.