In the spotlight
Two of our national campaigns are hitting screens, streets and shelves
Two of our well-known consumer brands are taking centre stage this season, with national campaigns bringing Mooju and Avonmore Super Milk to consumers in very different ways.
From the launch of a brand-new Mooju flavour to helping families put Vitamin D on their back-to-school list, both campaigns are great examples of how our teams continue to keep our brands relevant, engaging and front of mind for consumers.
Mooju welcomes a new member to the band
There’s a new member joining the Mooju line-up and it’s bringing a brand-new flavour with it: Mooju Honeycomb Chocolate Milk.
Mooju has enjoyed great success with limited-edition flavours over the years and Honeycomb is the latest innovation to join favourites Chocolate, Strawberry and Mint.
Building on the success of the Mooju: Return of the Mint campaign, this latest launch brings the Mooju range to life through the world of music, with Honeycomb introduced as the newest member of the band.
To support the launch, consumers will see Mooju advertised across a wide range of channels including outdoor advertising, an internal Luas domination, shopper marketing, in-store and on-street sampling, digital audio, social media and a fun interactive Snapchat game, all designed around the style of a music documentary.
The new flavour was selected with Mooju consumers very much in mind. Three flavour options developed by our R&D team were put to a research panel representing Mooju’s target audience, with Honeycomb flavour receiving outstanding feedback for both its taste and the overall concept.
Importantly, getting Honeycomb from an idea to the shelves has been a real team effort, with colleagues across R&D, planning, commercial, depots, sales and production, along with many others across the business, playing a part in bringing the launch to life.
Keep an eye out for Mooju Honeycomb on shelves and for the new campaign across the country.
Avonmore Super Milk puts Vitamin D on the back-to-school list
As families across Ireland settle back into busy school routines, Avonmore Super Milk is using its latest campaign to focus attention on an important part of everyday nutrition: Vitamin D.
The campaign is built around a striking statistic from the FSAI Report 2023: 90% of families in Ireland don’t get enough Vitamin D in their diets.
With Avonmore Super Milk fortified with Vitamin D, extra calcium and other essential nutrients, the campaign encourages parents to make it a simple part of the family’s everyday routine and to “add Vitamin D to your back-to-school list.”
The message is being brought to consumers through significant activity across TV and video on demand, radio and digital audio, outdoor advertising, in-store media, social and influencer marketing, as well as experiential activity.
It’s a simple campaign with a clear message, connecting the benefits of Avonmore Super Milk with a time of year when nutrition, healthy habits and family routines are particularly front of mind for parents.
Keeping our brands front of mind
While the two campaigns are very different, both demonstrate how we continue to bring our brands to consumers in fresh and relevant ways.
Whether it’s creating excitement through innovation with Mooju Honeycomb, or highlighting the everyday nutritional benefits of Avonmore Super Milk, it’s great to see Tirlán brands making their presence felt across shelves, screens, stores and streets nationwide.
Behind both campaigns are teams from across the business working together to turn great ideas into activity that consumers can see, experience and enjoy.
