Truly Grass Fed was awarded “Butter Product of the Year” at the 2021 Mindful Awards recently, which recognise top mindful companies, services and products within the packaged goods industry in the US. The mission of the Mindful Awards program is to honour conscious companies and products that do what’s right for people and the planet, recognising the best in transparent, fair, natural, organic, sustainable, healthy and delicious products.

The 2021 awards program attracted more than 1,500 nominations from companies all over the world. All nominations were evaluated by an independent panel of experts within the consumer-packaged goods industry, with the winning products and companies selected based on a variety of criteria ranging from brand principles, environmental impact, health, taste and transparency.
Announcing the award win, the Mindful Awards program press release references the 3,000 farms that supply milk for the Truly Grass Fed range as certified ‘Animal Welfare Approved by A Greener World’, meaning that animals are raised outdoors on pasture their entire lives, using truly sustainable, high welfare farming practices.

“Truly Grass Fed Dairy is committed to product excellence, the highest levels of animal welfare and delivering a net-zero environmental impact,” said Travis Grant, Managing Director, Mindful Awards. “From every aspect, Truly Grass Fed Dairy exemplifies the type of company we value and want to recognise. We are proud to honour their commitment as this year’s winner for ‘Butter Product of the Year.’”

Conor O’Donovan, Senior Director of Market Development said: “We are honoured to accept this award for excellence as a nature-focused, conscious dairy company. Animal welfare, environmental impact and transparency are essential pillars of our brand. Our goal is to mindfully provide consumers with great-tasting products while continuing to improve our sustainability footprint now and into the future.”

Congratulations to the TGF team!