Growth Ingredients holds Cheddmax Cheese Solution Webinar

The Commercial Ingredients team recently held their second webinar with almost 500 people registered to watch. Titled ‘CheddMax: the natural cheese solution to meet flavour, convenience and functionality needs of consumers and manufacturers’, the webinar addressed the many challenges that manufacturers face in the development of ready-to-eat cheese products and demonstrated how Glanbia Ireland has developed CheddMax to overcome these challenges to meet consumer demands.

A significant amount of work went into making the webinar happen, from developing the content and promotional communications, to the webinar shoot itself. It was a great example of ‘winning together’ and only made possible by exceptional cross-functional collaboration between the Marketing and Product teams in Commercial Growth, the Technical and Nutritional teams in R&D and the GBS Digital+ team.

This webinar is a further step on our digital transformation journey which is progressing under Project Engage. We are utilising new tools and channels to build awareness of our expertise, reach new customers and show them how we can support their product development.