A milestone moment

A milestone moment

Celebrating the journey of Tirlán’s first ‘Unearth Your Future’ graduates

At the end of August, we marked a very special milestone at Tirlán – the graduation of our first cohort of Unearth Your Future participants, who officially completed their two-year programme. Since joining us in September 2023, this talented group has embraced every opportunity to grow, learn and contribute, supported by colleagues from all corners of the organisation.

The final celebration was a chance to pause and reflect on everything they’ve achieved. It was a fun day, filled with stories, laughter and a few emotional moments too.

One of the most memorable parts of the day was when each graduate privately read a letter they had written to themselves on their very first day. They reflected on how they felt starting out, what they’ve learned and what they’re looking forward to next.

The group also had the chance to sit down with Seán Molloy for an open and relaxed conversation about their experiences in Tirlán. Later, Sean was joined by Chairman John Murphy and Board Member Brendan Hayes, who helped present each graduate with their certificate. We also celebrated some specific achievements:

  • The “Sustaining Our World Through Living Proof” graduate project team received an award for their work.
  • Leah Brennan was honoured with the Tirlán Challenge Award for her impressive Green Belt project, in what was a tight vote, such was the high level of the projects.

To the graduates – thank you for your professionalism, your enthusiasm and the fun you brought to every interaction. You’ve made a lasting impression, and we can’t wait to see what you do next.

Unearth Your Future: Applications Open for 2026

Applications are now open for Tirlán’s Unearth Your Future Graduate Programme, with the next intake in 2026. This two-year, award-winning programme supports graduates in developing their careers within a dynamic and innovative organisation.

Recently, the programme received a Silver Award for Best Graduate Training & Development Programme at the Grad Ireland Graduate Recruitment Awards – an impressive achievement so early in its history.


Applications close 31st October 2025. Know someone interested? Learn more and apply:

Apply Here

Contact Libby O’Grady at logrady@tirlan.ie with any questions


Donate to Win

Donate to Win

Tour de Tirlán 2025 – let’s cross the finish line together!

Today, Friday 5th of September, marks the 12th year of the Tour de Tirlán charity cycle, a day of camaraderie, community and collaboration. As our colleagues take to the roads across four cycling routes (45km, 100km, 140km and 185km), we invite everyone to rally behind them and help us reach our ambitious fundraising target of €85,000.

This year, we’re proud to support three incredible charities:

  • Aware, providing vital mental health services and support lines across Ireland.
  • Fr. McGrath Centre Kilkenny, empowering communities through education, childcare training and youth leadership programmes.
  • Amber Women’s Refuge, offering safe spaces and counselling for women and children fleeing domestic abuse.

Each of these charity organisations shared powerful stories at our kick-off event in May, reminding us of the real-world impact our fundraising efforts have, from sensory gardens and scholarships to life-changing counselling sessions and international youth exchanges.

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The energy was electric this morning as our first group of cyclists set off at 7:30am from the Abbey Quarter carpark, ready to take on the 185km challenge.

At 9am, our second group departed from a sunny, fresh Kilkenny city, embarking on the 140km route with determination and team spirit.

We were especially thrilled to see so many familiar faces in the 100km group, many of who completed the 45km route last year and have now stepped up to a bigger challenge.

Following a meet and greet with the charity representatives, the 45km group, consisting of 50 employees, stakeholders and council members, departed shortly after 12 noon.

Thank You to Our Heroes Behind the Scenes

None of this would be possible without the tireless efforts of our Tour de Tirlán committee, volunteers and organisers. From route planning and registration to event logistics and fundraising support, your dedication has made today’s event a reality. A heartfelt thank you to each and every one of you.

Let’s make this year’s Tour de Tirlán our most impactful yet. Whether you’re cycling, cheering or donating – your support matters. Together, we can cross the finish line and make a lasting difference.

Donate to Win: Rugby Tickets Up for Grabs!

To give one final push toward our fundraising goal, we’re launching a Donate to Win competition! Every employee who donates €10 or more will be entered into a draw to win two premium seated tickets to the Ireland vs Australia Rugby match at the Aviva Stadium on Saturday, 15th November at 8pm.

How to enter:

Make a donation of €10+ via the Tour de Tirlán iDonate page.

Donate Here

Include your name and reference “Tirlán” in the comment box.

Entries close on Thursday 11th September 2025. The winner will be announced on Friday 12th September 2025. T&Cs apply.


Chewing the Cud with… Edward Elder

Chewing the Cud with… Edward Elder

This month, we sit down with Edward Elder, Strategic Programmes Manager at Tirlán, whose career journey is a testament to the power of curiosity, adaptability and the opportunities that come with embracing change

Ed’s story begins in Ballyadams, Co. Laois, and winds through Kilkenny, Dublin and back again – both geographically and professionally. With over a decade at Tirlán, Ed has worn many hats – from Maintenance and Engineering Manager to Plant Manager, Head of Health and Safety and now Strategic Programmes Manager. His path has been anything but linear and that’s exactly what makes it so compelling.

“I always say, in fairness to Tirlán, if you’re open to doing it and show a bit of willingness, someone will give you a go,” Ed shares. His journey reflects our value Adapt to Grow – It’s our nature to evolve.

Throughout his career, Ed has been supported by a network of mentors and colleagues who helped guide and champion him. “I have been really lucky to work with some great leaders, with different styles and approaches, but with one common trait – full trust and support for what I am doing.” This advice and leadership helped shape Ed’s approach to strategy and communication.

In his current role, Ed helps shape and implement strategic projects that span the breadth of Tirlán. From rolling out our new name across every corner of the business to managing key initiatives that touch every function, Ed’s work is both dynamic and deeply collaborative.

He emphasises the importance of stakeholder engagement: “You have to earn trust and demonstrate that you can follow through. That’s what keeps projects moving.” Whether it’s balancing direction with people-focused collaboration or navigating competing priorities, Ed’s approach is grounded in empathy and clarity.

For Ed, the most enjoyable part of the job is the people he meets and works with along the way, understanding what motivates them, building trust and creating shared success through collaboration.

Outside the boardroom, Ed is a proud member of the Tour de Tirlán committee, representing the 45km cycle route, a favourite among enthusiastic amateur cyclists. “It’s such a mixed group and the energy in the car park before we set off is electric,” he says. His involvement reflects his commitment to inclusion and community spirit.

When he’s not steering strategic programmes or cycling with colleagues, Ed enjoys off-road biking, toying with his vintage Land Rover, gardening with his fiancée Kelly and spending some much-loved family time with their young son Charlie.

Ed’s story encourages all of us at Tirlán to stay open, stay curious and embrace the opportunities that come our way.


Showcasing Excellence at Tirlán

Showcasing Excellence at Tirlán

Project submissions are now open for Excellence Showcase 2025

The annual Excellence Showcase returns for its fourth year and will take place in Abbey Quarter on Thursday, 27th of November. We’re now inviting individuals, sites and functions across Tirlán to submit their projects for consideration. Whether large or small, every piece of work has the potential to be showcased.

SUBMISSION DEADLINE: TUESDAY, 30TH SEPTEMBER

How to Apply

Listed in the submission template are the nominated Business Excellence Specialists supporting your area – reach out to them if assistance is required when completing entries. Submit completed entries to your Excellence contact by Tuesday, 30th September.

Download the submission template here and follow the guidance notes included.  

What’s New for 2025 

This year’s Showcase introduces several exciting changes:

New Category Structure
We’ve refined the judging process by consolidating last year’s eight categories into five clearer, more strategic themes:

  1. COVA
  2. Problem Solving
  3. Academy Projects & Best Use of Lean Tools
  4. Strategy & Customer Impact
  5. Data-Driven & Sustainability

 

Judging Process Improvements

Finalists will be selected by a shortlisting panel using a structured rubric and category winners will be determined based on the overall scoring of projects within each category. This enhanced process ensures consistency and clarity in how projects are evaluated and in how winners are determined. If you’d like to see how each category will be scored, you can view the rubric here.

 

Expanded People’s Choice Awards:

Attendees will now vote for three People’s Choice winners: 

  • Most Inspiring
  • Most Impactful
  • Most Collaborative

Awards & Recognition 

  • Category Winners: €500 voucher per winning team
  • People’s Choice Winners: €500 donation from Tirlán to a club or charity of the team’s choice.

 Questions? 


Age-friendly initiatives at Tirlán

Pictured at the Tirlán CountryLife Monasterevin Branch at the Age Friendly Ireland judging are L-R Anne Haugh (Judge), Olivia Treacy (Supplier and Customer Experience Manager Tirlán), Eimear Lynam (Age Friendly Champion Tirlán Monasterevin), Ned Gleeson (Judge) and Dr. Emer Coveney (National Programme Manager, Age Friendly Ireland)

Age-friendly initiatives at Tirlán

Tirlán has been shortlisted for the Age Friendly Business Innovation Award

We are proud to announce that we have been shortlisted for the Age Friendly Business Innovation Award by Age Friendly Ireland.

Sixteen of Tirlán CountryLife and Tirlán FarmLife stores have been recognised as Age Friendly Certified and are on-track to have all 52 branches Age Friendly Certified by year end.

Each shortlisted organisation will receive a certificate of recognition at the Age Friendly Business Awards ceremony on 23rd October.

The Age Friendly Certification programme highlights Tirlán’s dedication to valuing our older customers. With 40 Age Friendly champions and 26 Age Friendly Trainee Champions across the branch network, Tirlán is making significant strides in creating an inclusive environment.

Olivia Treacy, Tirlán Supplier and Customer Experience Manager, said: “This recognition reflects our ongoing commitment to creating a welcoming, inclusive environment for people of all ages.”

In-store Age Friendly initiatives include the provision of reading glasses, armchairs, designated car parking, new trolleys and ramp walkways. These efforts have heightened awareness of the needs of older individuals within our communities.

“Our Age Friendly programme has been a tremendous success,” said Tommie Campbell, Tirlán CountryLife Branch Manager in Fethard, Co. Wexford. “The seating has been particularly popular, with many older people taking a well-earned break. They may not even be waiting to be served but seem to enjoy the time out, having banter and chat with staff or customers for those few moments.”

This certification is part of our ongoing commitment to customer-centric initiatives, focusing on the inclusion and needs of older customers to ensure a positive shopping experience.


Committed to rural communities

Committed to rural communities

We have lent our support to a number of agri shows over the summer

Throughout 2025, Tirlán proudly demonstrated its commitment to rural communities by actively supporting agricultural shows across our catchment area. These events are cornerstones of rural life, offering a platform to celebrate farming excellence, local produce and community spirit.

We were delighted to attend four major shows:

  • Balmoral Show (14–17 May)
  • Tullamore Show (11 August)
  • Virginia Show (20 August)
  • Royal Ulster Fair (11 December)

In addition, we supported 11 more local shows, including:

  • Gorey, Clonmel, Tinahely, Iverk and many others.

Our teams engaged with farming families, showcased our farmer-focused services and celebrated the achievements of local producers. From livestock competitions and horse riding to community awards and heritage displays, each event highlighted the strong bond between Tirlán and the agricultural community.

Thank you to all our colleagues who represented Tirlán at these events and helped make a lasting impact. Your enthusiasm and dedication continue to strengthen our presence and reputation in the heart of rural Ireland.

Click to view video

Avonmore remains on top

Avonmore remains on top

Avonmore is the No. 1 dairy brand chosen by Irish shoppers

We are delighted to see that our brand Avonmore is the nation’s number one dairy brand and ranked as the number two top brand in Ireland, according to Kantar’s 2025 Brand Footprint report.

Mandy Hennebry, Director of Consumer Domestic Tirlán, said: “Avonmore’s continued success comes from its commitment to high quality products, a deep understanding of the consumer and continuous innovation to meet their needs with products like our new Protein Coffee product. Our range of value-added milk and food offerings, which leverage nutrition, functionality and taste, provide consumers with a wealth of nutritional benefits for every life stage and lifestyle.”

The Kantar Data is sourced from 5,000 demographically representative Irish households recording their take home grocery and covers over 200 Fast-Moving Consumer Goods (FMCG) categories, which are recorded by Kantar on a continuous basis.

“This report is about more than just who came first. It is a snapshot of what matters to Irish consumers right now. The brands that succeed are the ones that keep evolving, keep listening and keep delivering what their shoppers are really looking for,” said Emer Healy, Business Development Director at Kantar.

Commenting on the announcement, Linda Sheehan Head of Consumer Marketing Tirlán, said: “I am incredibly proud of the Avonmore brand for achieving this remarkable accomplishment in such a highly competitive environment. This success is a testament to the passion, dedication and teamwork of every member of the Tirlán team. Congratulations to all involved with this brand and thank you for your unwavering commitment to excellence.”

Enjoyed by families nationwide for over 50 years, the Avonmore brand continues to grow in popularity. Avonmore’s expertise in dairy extends across milk, cream, soup and butter, with key growth products including Avonmore Super Milk, Avonmore Protein Milk, Avonmore Protein Coffee and Avonmore Whipped Cream. The brand’s continued success is built on sustained investment, strong partnerships with customers and an unwavering focus on delivering consistently high-quality, great-tasting products to consumers.

Irish consumers are among the highest consumers of fresh milk in the world. Avonmore milk is a rich source of protein, with a 250ml glass of Avonmore Fresh Milk providing 37% of the recommended intake of Calcium and 30% of the recommended intake for Vitamin B12.


Chewing the Cud with… Orla Dwyer

Chewing the Cud with… Orla Dwyer

This month we caught up with Orla Dwyer, Talent Development Manager at Tirlán, to hear about her journey, her role and what’s ahead for people and leadership development

Orla is originally from Clonmel, Co Tipperary, “home of the All-Ireland Hurling champions,” she proudly notes. Orla joined Tirlán nearly two years ago after almost two decades in the pharmaceutical and biopharmaceutical industry. “It was a big change,” she says, “but I’m really glad I made the move. It’s opened up a whole new world of experiences and people.”

Since joining, Orla has seen her team evolve from Talent Management to the broader People Experience team, now encompassing Talent and Leadership Development, Performance, Wellness, Diversity, Equity and Inclusion (DE&I), Engagement and Communication and more. She’s especially passionate about DE&I and values the cross-functional collaboration that’s now part of her day-to-day. Her role spans to develop skills, teams and careers and she leads our graduate programme, Unearth Your Future. onboarding and final graduations. She’s co-designed and launched our New Leader Programme along with her People Experience and HR colleagues and also leads our Coaching Leader Programme and culture. She also manages our suite of Thrive courses.

Looking ahead, Orla is excited about a refreshed and re-energised approach to our coaching culture. “We’re planning to deliver all coaching refreshers in a focused week,” she explains. “But more importantly, we want to re-energise coaching across the organisation, reminding everyone of the power it holds to elevate development, inclusion, wellbeing, performance and leadership.”

August will see the first-ever Graduate Capstone event, celebrating the achievements of the inaugural cohort. “They’ve done so much – from leadership and DE&I modules to two full rotations,” Orla says. “It’s been amazing to see the support they’ve received across the business. Anytime I ask someone to mentor or speak, the answer is always yes.”

The graduate programme recently earned a Silver Award at the GradIreland Graduate Awards, an impressive feat for a first-time entrant. “It’s a testament to the hard work of so many people,” Orla says. “We’re already looking ahead to welcoming 18 new grads this September.”

When asked what she loves most about working at Tirlán, Orla doesn’t hesitate: “It’s the people. The support I’ve received has been incredible. Everyone’s been so generous with their time and knowledge, it’s made the last two years fly.”

Outside of work, Orla is a proud Munster Rugby season ticket holder, a yoga enthusiast and a keen traveller. She truly embodies our value of “Empower and Go” – she makes things happen, coaches others for growth and champions a culture where people feel supported, trusted and inspired to thrive.


Nitrates derogation update

Nitrates derogation update

Tirlán continues to advocate for the retention of the nitrates derogation

Our Chairperson John Murphy joined Irish co-ops in Brussels recently to call for certainty and clarity for Ireland’s sustainable model of grass-based dairy production and the future of Ireland’s Nitrates Derogation.

A series of meetings with Ireland’s EU Commissioner Michael McGrath, Irish MEPs and senior officials from the EU Council and Commission took place as Budget Day protests were on the streets outside the Parliament to highlight concerns over changes to the Common Agricultural Policy (CAP) fund for food production.

Alongside ICOS, Dairy Industry Ireland and other Irish Co-ops, we are continuing to advocate on the importance of delivering a retention of the derogation for Ireland and will continue to keep Co-op suppliers and all team’s informed as the process progresses.


10 awards for Tirlán cheese

10 awards for Tirlán cheese

Our Cheddar was honoured at the 2025 International Cheese & Dairy Awards!

We’re delighted to share that Tirlán was awarded 10 medals at the 2025 International Cheese & Dairy Awards, an event that drew over 4,700 entries from across the globe — making it one of the most competitive years yet.

Among the highlights, cheddar produced by Tirlán at our Ballyragget facility earned two of the top honours at the event:

  • The Kerrygold Cup – awarded for the Best Cheddar in Ireland
  • The DSM Trophy – awarded for the Best Vintage Cheddar

This achievement is a true testament to the quality, care and expertise behind our products.

A special thanks to Gerry Warren, our expert Cheese Grader, whose expert selection played a key role in this success.