Avonmore remains on top
Avonmore remains on top
Avonmore is the No. 1 dairy brand chosen by Irish shoppers
We are delighted to see that our brand Avonmore is the nation’s number one dairy brand and ranked as the number two top brand in Ireland, according to Kantar’s 2025 Brand Footprint report.
Mandy Hennebry, Director of Consumer Domestic Tirlán, said: “Avonmore’s continued success comes from its commitment to high quality products, a deep understanding of the consumer and continuous innovation to meet their needs with products like our new Protein Coffee product. Our range of value-added milk and food offerings, which leverage nutrition, functionality and taste, provide consumers with a wealth of nutritional benefits for every life stage and lifestyle.”
The Kantar Data is sourced from 5,000 demographically representative Irish households recording their take home grocery and covers over 200 Fast-Moving Consumer Goods (FMCG) categories, which are recorded by Kantar on a continuous basis.
“This report is about more than just who came first. It is a snapshot of what matters to Irish consumers right now. The brands that succeed are the ones that keep evolving, keep listening and keep delivering what their shoppers are really looking for,” said Emer Healy, Business Development Director at Kantar.
Commenting on the announcement, Linda Sheehan Head of Consumer Marketing Tirlán, said: “I am incredibly proud of the Avonmore brand for achieving this remarkable accomplishment in such a highly competitive environment. This success is a testament to the passion, dedication and teamwork of every member of the Tirlán team. Congratulations to all involved with this brand and thank you for your unwavering commitment to excellence.”
Enjoyed by families nationwide for over 50 years, the Avonmore brand continues to grow in popularity. Avonmore’s expertise in dairy extends across milk, cream, soup and butter, with key growth products including Avonmore Super Milk, Avonmore Protein Milk, Avonmore Protein Coffee and Avonmore Whipped Cream. The brand’s continued success is built on sustained investment, strong partnerships with customers and an unwavering focus on delivering consistently high-quality, great-tasting products to consumers.
Irish consumers are among the highest consumers of fresh milk in the world. Avonmore milk is a rich source of protein, with a 250ml glass of Avonmore Fresh Milk providing 37% of the recommended intake of Calcium and 30% of the recommended intake for Vitamin B12.
Chewing the Cud with… Orla Dwyer
Chewing the Cud with… Orla Dwyer
This month we caught up with Orla Dwyer, Talent Development Manager at Tirlán, to hear about her journey, her role and what’s ahead for people and leadership development
Orla is originally from Clonmel, Co Tipperary, “home of the All-Ireland Hurling champions,” she proudly notes. Orla joined Tirlán nearly two years ago after almost two decades in the pharmaceutical and biopharmaceutical industry. “It was a big change,” she says, “but I’m really glad I made the move. It’s opened up a whole new world of experiences and people.”
Since joining, Orla has seen her team evolve from Talent Management to the broader People Experience team, now encompassing Talent and Leadership Development, Performance, Wellness, Diversity, Equity and Inclusion (DE&I), Engagement and Communication and more. She’s especially passionate about DE&I and values the cross-functional collaboration that’s now part of her day-to-day. Her role spans to develop skills, teams and careers and she leads our graduate programme, Unearth Your Future. onboarding and final graduations. She’s co-designed and launched our New Leader Programme along with her People Experience and HR colleagues and also leads our Coaching Leader Programme and culture. She also manages our suite of Thrive courses.
Looking ahead, Orla is excited about a refreshed and re-energised approach to our coaching culture. “We’re planning to deliver all coaching refreshers in a focused week,” she explains. “But more importantly, we want to re-energise coaching across the organisation, reminding everyone of the power it holds to elevate development, inclusion, wellbeing, performance and leadership.”
August will see the first-ever Graduate Capstone event, celebrating the achievements of the inaugural cohort. “They’ve done so much – from leadership and DE&I modules to two full rotations,” Orla says. “It’s been amazing to see the support they’ve received across the business. Anytime I ask someone to mentor or speak, the answer is always yes.”
The graduate programme recently earned a Silver Award at the GradIreland Graduate Awards, an impressive feat for a first-time entrant. “It’s a testament to the hard work of so many people,” Orla says. “We’re already looking ahead to welcoming 18 new grads this September.”
When asked what she loves most about working at Tirlán, Orla doesn’t hesitate: “It’s the people. The support I’ve received has been incredible. Everyone’s been so generous with their time and knowledge, it’s made the last two years fly.”
Outside of work, Orla is a proud Munster Rugby season ticket holder, a yoga enthusiast and a keen traveller. She truly embodies our value of “Empower and Go” – she makes things happen, coaches others for growth and champions a culture where people feel supported, trusted and inspired to thrive.
Nitrates derogation update
Nitrates derogation update
Tirlán continues to advocate for the retention of the nitrates derogation
Our Chairperson John Murphy joined Irish co-ops in Brussels recently to call for certainty and clarity for Ireland’s sustainable model of grass-based dairy production and the future of Ireland’s Nitrates Derogation.
A series of meetings with Ireland’s EU Commissioner Michael McGrath, Irish MEPs and senior officials from the EU Council and Commission took place as Budget Day protests were on the streets outside the Parliament to highlight concerns over changes to the Common Agricultural Policy (CAP) fund for food production.
Alongside ICOS, Dairy Industry Ireland and other Irish Co-ops, we are continuing to advocate on the importance of delivering a retention of the derogation for Ireland and will continue to keep Co-op suppliers and all team’s informed as the process progresses.