Tirlán has been shortlisted for the Age Friendly Business Innovation Award

We are proud to announce that we have been shortlisted for the Age Friendly Business Innovation Award by Age Friendly Ireland.

Sixteen of Tirlán CountryLife and Tirlán FarmLife stores have been recognised as Age Friendly Certified and are on-track to have all 52 branches Age Friendly Certified by year end.

Each shortlisted organisation will receive a certificate of recognition at the Age Friendly Business Awards ceremony on 23rd October.

The Age Friendly Certification programme highlights Tirlán’s dedication to valuing our older customers. With 40 Age Friendly champions and 26 Age Friendly Trainee Champions across the branch network, Tirlán is making significant strides in creating an inclusive environment.

Olivia Treacy, Tirlán Supplier and Customer Experience Manager, said: “This recognition reflects our ongoing commitment to creating a welcoming, inclusive environment for people of all ages.”

In-store Age Friendly initiatives include the provision of reading glasses, armchairs, designated car parking, new trolleys and ramp walkways. These efforts have heightened awareness of the needs of older individuals within our communities.

“Our Age Friendly programme has been a tremendous success,” said Tommie Campbell, Tirlán CountryLife Branch Manager in Fethard, Co. Wexford. “The seating has been particularly popular, with many older people taking a well-earned break. They may not even be waiting to be served but seem to enjoy the time out, having banter and chat with staff or customers for those few moments.”

This certification is part of our ongoing commitment to customer-centric initiatives, focusing on the inclusion and needs of older customers to ensure a positive shopping experience.