Supporting our farming community

Tirlán donated €5,000 to Embrace FARM for this year’s Farm Safety Week

As part of our ongoing commitment to the wellbeing of our farming community, we were proud to support Farm Safety Week, which took place on the 21st – 25th July. This week offered a vital opportunity to highlight the importance of farm safety, prevent accidents and promote awareness of key risks on farms.

We urged farmers to prioritise farm safety every day and delivered a €5,000 donation to support the charity Embrace FARM on Farm Safety Week 2025.

The donation, presented at our Abbey Quarter Collaboration Hub, will directly support the organisation’s expanding services for over 600 families nationwide. Embrace FARM is Ireland’s leading support network for farm families affected by sudden death and serious injury.

John Murphy, Tirlán Chairperson, said: “On Farm Safety Week, we’re urging our suppliers to look at their farm with fresh eyes and ensure their workplace environment is as safe as possible every single day of the year to protect them and their families.”

“Behind every statistic that we hear about in the news, there is a family. Embrace FARM provides help and strength to these families during the darkest times. Our Co-op is supporting the organisation on behalf of our farmers with much needed funding in 2025 just as we have in years past.”

Founded by Tirlán suppliers Brian and Norma Rohan, Embrace FARM has grown into a vital support system for families navigating the aftermath of farm tragedies. From one-to-one counselling and peer support groups to legal and financial consultations, the organisation provides tailored care to those facing life-altering events.

Lisa Tierney, Communications Support Coordinator at Embrace FARM, added: “Each family’s journey is as unique as the loss they’ve faced. The continued support from Tirlán helps us walk beside them in that journey, on their terms and in their time. It’s more than financial support, it’s a partnership built on compassion and shared values.”

With the average cost of support per family totalling €2,165, consistent funding is critical – especially in agriculture, which remains Ireland’s most dangerous workplace sector. This year’s funding will help Embrace FARM expand its expert-led services and reach even more families in need.