At Bord Bia Bloom, Avonmore showcased a range of our products including Avonmore Protein Milk, Mooju and Avonmore Whipped Cream

Bloom has grown in popularity from year to year and attracts over 100,000 people over the five day event. The stand attracted strong footfall and the relaxed atmosphere at Bloom provided the ideal setting to engage with customers about the brands, flavours and product benefits.

Sampling our latest product launches, Mooju Mint and Avonmore Protein Iced Latte Salted Caramel was a particular highlight, receiving positive feedback for their creaminess, great taste and quality. Avonmore Whipped Cream was sampled with Keeling’s strawberries, bringing the brand’s recent retail partnership to life.

A collaboration with Tirlán CountryLife added further engagement through a “Treasure Hunt” activation, encouraging visitors to interact with both stands and strengthening Avonmore’s presence by leveraging the wider Tirlán brand.

Support for the event was amplified through social media, including a competition that gave away three sets of tickets to Bloom. Live content was also shared throughout the weekend to drive awareness and engagement.

Overall, the event proved to be a valuable platform for Avonmore to connect directly with consumers, showcase innovation and reinforce brand strength in an impactful and memorable way.