This year, Tirlán CountryLife returned to Bord Bia Bloom with one objective – to connect with Ireland’s growing community of gardening enthusiasts and showcase the expertise, passion and people that make our business unique

Bloom provides access to a highly engaged audience of gardeners, outdoor living enthusiasts, families and homeowners – many of whom are not traditional farming customers. As part of our wider strategy to grow awareness and attract new customers, the event offered an ideal platform to position Tirlán CountryLife as a trusted destination for gardening advice, quality plants and outdoor inspiration.

At the heart of our stand was a beautifully designed garden display centred around a vintage Massey Ferguson tractor, generously provided by Malachy, Horticulturist at our Dungarvan branch. The tractor celebrated our agricultural heritage while acting as a striking focal point that attracted visitors and created a popular photo opportunity throughout the weekend.

Surrounding the tractor was a stunning meadow-inspired planting scheme, designed and planted by a team of horticulturists led by Teresa Walsh from Castlecomer. Their expertise brought the display to life, combining vibrant seasonal planting, pollinator-friendly varieties and naturalistic meadow planting to create a garden that reflected both our gardening credentials and our commitment to biodiversity.

The stand was buzzing with activity across the five-day festival. Visitors had the opportunity to meet well-known gardening personalities including Peter Dowdall, Leonie Cornelius and Feebee Foran, who joined us as part of our sponsorship of Grow Allot 2026. Through live Q&A sessions and informal conversations, they shared practical gardening advice and inspired visitors of all experience levels to get growing.

We were also proud to continue our support of the Bloom Postcard Gardens, which showcase the creativity of community groups from across Ireland. The gardens reflect many of the values that sit at the heart of Tirlán CountryLife – community, sustainability, wellbeing and the power of gardening to bring people together.

To drive engagement and footfall, the stand featured a number of interactive activities including our popular Spin to Win competition, while visitors also had the opportunity to enter a competition to win a Heptagon Greenhouse. A partnership with Avonmore further strengthened our presence, creating additional reasons for visitors to stop by the stand and helping us leverage the wider Tirlán brand to maximise traffic and engagement.

The event was further amplified through influencer content, social media coverage and local branch activity, extending our reach beyond the festival grounds and helping introduce the Tirlán CountryLife brand to new audiences across Ireland.

Bloom 2026 was a fantastic showcase of what makes Tirlán CountryLife special – our people, our expertise and our commitment to helping customers create thriving gardens and outdoor spaces. Most importantly, it demonstrated the significant opportunity that exists to grow our customer base by engaging with Ireland’s passionate gardening community.