A new partnership with Virgin Media will shine a light on Avonmore’s range

We are delighted to announce a new advertising partnership between Avonmore and Virgin Media Television.  As part of the partnership Avonmore will be the official sponsor of Cookery on Ireland AM, Virgin Media Ireland’s flagship breakfast television programme. This collaboration marks an exciting opportunity to showcase Avonmore’s much‑loved portfolio to Irish households nationwide.

Broadcasting live every weekday morning from 7:00am to 10:00am, the programme attracts a loyal, habit‑driven audience of predominantly household shoppers aged 35-55, with particularly strong appeal among the ABC1 demographic. With daily viewership regularly reaching over 200,000 people, it offers exceptional national reach and engagement.

For Avonmore, this partnership provides a powerful platform to connect with consumers at a key moment in their day. The sponsorship will run until January 2027 and will feature multiple daily advertising segments across the programme, spotlighting core Avonmore products including Fresh Milk, Supermilk, Avonmore Soup and Cream. In addition, the brand will be integrated into a series of sponsored cooking demonstrations throughout the year with Ireland AM’s well‑known celebrity chefs, bringing Avonmore products to life in a relevant, inspiring and family‑friendly context.

In March, Krissy Gibson, an American-born baker and owner of the Dublin-based premium dessert company “Take the Cake,” baked a delicious Easter themed dessert – chocolate mousse – using plenty of Avonmore Cream. This cooking demonstration is the start of Avonmore Cream’s wider Easter advertising campaign which went live across outdoor media, radio, social media, instore advertising and influencer support.

Beyond Ireland AM, Avonmore will advertise across Virgin Media’s daypart timestamps which integrate seamlessly with Avonmore’s role in everyday life by highlighting key consumption moments across the day featuring key Avonmore products including Protein Milk, Mooju, Cream and Soup.