David Maher, Senior Finance Business Partner explains the factors influencing our Milk Price

In this Ask the Expert video, David Maher, Senior Finance Business Partner in the Milk Centre of Excellence, explains how milk forecasting, milk affordability and Irish Farmers Journal (IFJ) Milk League analysis work together to support milk price decisions.

He outlines how detailed forecasting — drawing on herd data, weather, market conditions and wider macro factors — feeds into the S&OP process, helping the business plan production and logistics, while milk affordability analysis assesses how much can be paid for milk while still achieving a 3.2% PAT target.

David also discusses the importance of the IFJ Milk Price League as an industry benchmark, its limitations, and Tirlán’s ambition to improve its competitive position over time while balancing supplier returns and long‑term business sustainability.

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