Tirlán suppliers have been recognised for their innovative approach by Diageo

We are delighted to have received Diageo’s prestigious Supply Categories Award for Innovation Excellence. This award recognises suppliers who deliver breakthrough performance and respond quickly to market needs in innovation projects, and it highlights the strength of our long‑standing partnership with Diageo. It is a celebration of the collaborative spirit that drives our shared success.

In 2025, we stood out for our leadership in developing Baileys’ plant‑based product lines, combining exceptional technical expertise with the sourcing of high‑quality Irish oats. This key ingredient is central to Baileys’ identity and reflects our joint commitment to sustainability across both organisations. Our team’s work shows how innovation and responsible sourcing can go hand in hand to meet evolving consumer preferences.

This achievement goes beyond receiving an award. It is a testament to the enduring relationship between our teams and Diageo, a partnership spanning five decades and powered by shared ambition, innovation and trust. We are incredibly proud of what we have accomplished together and look forward to continuing to deliver products that delight consumers worldwide while championing sustainability and growth.

Pictured receiving the award from Diageo’s Aoife Murphy are L-R: Mairtin O’Coinceanainn, Head of Consumer & Ingredient Solutions; Helen Walsh, R&D Manager, Dairy Fats; Aoife Murphy, Chief Ingredients Officer; Aoife Murphy, Diageo Market Category Manager; Carol Power, Senior Sales Manager; Jim O’Neil, Chief Operating & Consumer Officer