Win tickets to this year’s Bloom and experience Postcard Gardens, sponsored by Tirlán Countrylife

We are delighted to announce that Tirlán CountryLife is the official feature sponsor of the Bloom Postcard Gardens this year. This much-loved amateur showcase is one of many gardening features at the popular June bank holiday weekend event. Bord Bia Bloom will return to its home in the Phoenix Park, Dublin for five days from May 30th-June 3rd.

As the first sponsor of the Postcard Gardens feature, we are incredibly proud to embark on this exciting adventure.

Speaking about the Bloom Postcard Gardens sponsorship, Fiona Byrne, CountryLife Brand Manager said: “As we gear up for Bloom Garden Festival, our team is focused on crafting a memorable experience for all, from curating plants for our very own Tirlán CountryLife Postcard Garden to coordinating main stage features sharing key information on community gardening.”

“Additionally, we will be inviting attending kids to plant a flower on our display flower wall and a chance for attendees to spin the wheel to win hundreds of prizes daily and a chance to win our overall prize of a community garden worth €2500.”

Fiona added: “Our communication plan covers all bases, from influencer collaborations to radio ads and a nationwide competition with Today FM, offering exciting prizes for participants. Plus, our targeted outdoor poster campaign ensures maximum exposure across our store network. During the event, our social media team will create viral content through attendee engagement to maximise our reach. Stay tuned for more updates!”

Senan Foley, Head of Retail at Tirlán, said: “Community is at the heart of what we do at Tirlán CountryLife. We are delighted to take our long-running relationship with Bord Bia to the next level with this sponsorship. With a network of 15 garden centres, all of which operate in local communities throughout the south, east and midlands of Ireland, and a huge amount of horticultural expertise, we will work with Bord Bia Bloom to spread the magic of the Postcard Gardens to an even wider audience.”

POSTCARD GARDENS

The Postcard Gardens at Bloom consist of small but perfectly formed 2m x 3m plots. They are petite garden spaces that provide community groups, schools, charitable organisations and garden clubs the chance to tell their stories and showcase creative talents through innovative and vibrant garden design.