One-stop-shop for Tirlán branding

One-stop-shop for Tirlán branding

The new and improved Brand Resource Hub is live on Tirlán’s SharePoint

The Brand Resource Hub is the home of Tirlán’s brand identity and is a one-stop-shop brand resource, available across the business.

Tirlán’s brand identity was developed with great care and attention and is an expression of who we are and what we stand for. It is vital that our identity is applied clearly and consistently so that our brand communications build recognition, confidence and trust.

The Brand Resource Hub is accessible through the main menu and through the tile on the right-hand side of the home page.

If you have any questions on how to use our brand or require more information, please contact the Tirlán Corporate Affairs Team at corporatecomms@tirlan.com


Growing a greener future

Tirlán received the ‘Green Large Organisation of the Year’ at the Green Awards 2024. Pictured (L to R) were Hugh Martin, Chief ESG Officer Lisa Koep, Joanne Dooley, Damien Sutton, Audrey O’Shea, Stephanie O’Callaghan and John Kealy

Growing a greener future

Tirlán has won the ‘Green Large Organisation of the Year’ at the Green Awards 2024

The ‘Green Large Organisation of the Year’ at the Green Awards 2024 is a recognition of our Living Proof sustainability strategy in action across all our facilities and our family farms. Thank you to all across our organisation who are taking steps every day as we make progress on our roadmap towards reaching Net Zero by 2050.

It is also validation for our customers and our consumers who choose Tirlán products, from our ingredients portfolio to our Avonmore range, to know they are sourcing from an organisation that is a recognised leader in the sustainability space.

Sustainability is embedded across our organisation and is being led by our ESG team in collaboration with all our colleagues and our family farms.

(L-R) Audrey O’Shea, Head of ESG Strategy and Partnerships (Tirlán), Paul Fitzpatrick, Head of Global Operations & Business Development, ESB (Award Sponsor), Dr. Lisa Koep Chief ESG Officer (Tirlán) and Hugh Martin Agri Business Excellence Manager (Tirlán).

Some of the measures highlighted included our Sustainability Action Payment on-farm, biodiversity programme, our work to reduce our plastic packaging requirements, minimise food waste and improve energy efficiency.

The award is open to any large organisation (1000 employees plus) in Ireland who can demonstrate a bottom-up best environmental practice in all aspects of running a large business.

The Green Awards celebrate the extraordinary contribution and commitment that companies now make towards growing a greener future in Irish business today.

#hereforgood #GreenAwardsIRL #sustainability #familyfarm


Complete your E-Learning Today

Complete your E-Learning Today

February 2024 saw the launch of the Tirlán Living Proof e-Learning module for all employees, which aligns with our value of Adapt to Grow!

This e-Learning is based on our Living Proof sustainability pillars of Carbon Reduction, Regenerative Agriculture, Circular Economy, Natural Nutrition and Growing Together and aims to give all employees an understanding of what the pillars mean and how the targets are being met across Tirlán, with live examples, top tips and quizzes to support your learning throughout.

Adapt To Grow!
This module shows how working collaboratively across all business functions enables the whole of Tirlán to meet our Living Proof targets, whether through carbon reduction, nutrition or on farm projects. Fresh ideas and flexibility allow teams to adapt to the needs of Living Proof which delivers for our customers and the planet.

Each segment in our e-Learning has case studies presented by employees from across our business who highlight how they are living and implementing our Living Proof Strategy daily.

It’s vital that Living Proof becomes part of who we are every day and we are confident the e-Learning will help with this ambition!

The link is available through Success Factors Living Proof e-Learning or the Living Proof SharePoint Hub.


The Cream that makes Easter

The Cream that makes Easter

A new look for Avonmore Cream’s Easter campaign

Our Avonmore Cream Easter campaign goes live later this month. We have developed a high impact communications campaign planned for the build-up to Easter with activity across Radio, Digital Audio, OOH, Instore Activation and Social.

We have a new look and feel to our creative and continue with our creative platform – ‘The Cream that makes Easter’.

After Christmas, Easter is our most important time of year to drive sales on the back of the Easter occasion, when families all come together to spend time with one another.


Another epic Kilkenny Tradfest!

Another epic Kilkenny Tradfest!

Enjoy even more ceol agus craic at this year’s Kilkenny Tradfest with a special discount code

The eleventh Kilkenny Tradfest promises to be the best yet, with a line-up packed full of both trad legends and young blood. Taking place between the 15th and 18th March, the festival coincides with St. Patrick’s weekend and capitalises on the unique strength of Kilkenny’s hospitality and creative culture to deliver an event which is truly unique and steeped in heritage.

This year’s line-up includes firm favourites such as Shaskeen, Clancy’s Kitchen, Hothouse Flowers, John Spillane, Clare Sands and the Kilfenora Céilí Band.

Kilkenny has so many wonderful pubs and venues, too numerous to mention, so the best advice is to book a ticket for an evening gig and hit the Trad Trail early in the day. If you get lost, just follow the sound of the music!

Discount

Tirlán colleagues can use discount code ‘TIRLAN – 10’ to enjoy even more gigs at this year’s Kilkenny Tradfest


Team Conversations – Bringing Our Values to Life

Team Conversations – Bringing Our Values to Life

An event in Ballyragget has helped employees more fully embody Tirlán’s Values

Over 250 Ballyragget employees came together recently in Castlecomber to hear about the plans and strategies for the year ahead. The full day, town hall meeting included a two-hour workshop session in the morning where employees talked through Tirlán’s core Values and how they can work together to live the Values in a more cohesive way.

Over the duration of the workshop, teams of employees were broken out into groups and each group selected a Value. “They read through the description of the Value they had chosen and talking amongst themselves, they chatted about the ways they felt they embodied the Value and how they could improve. Ballyragget is a huge site; it’s almost like four factories in one and people don’t often get the chance to interact with everyone. This event gave all participants the opportunity to come together, talk about our Values and also hear about the plans for the site in 2024,” said Sonia Baldwin, Senior HR Business Partner at Tirlán who helped facilitate the event.

One point that was raised during the workshop was the historical lack of diversity at Tirlán, something that’s changing within the organisation. “We have a number of graduates from many countries and backgrounds now and more women are taking up roles across a range of fields. I think participants at the event recognised that while diversity at Tirlán is in a growth phase, employees are very welcoming of it and they’re enjoying the fact it’s increasing. They’re open to making sure that growth continues.”

Healthy discussions were had by all who attended, with each team agreeing to commit to one or two actions to more fully embody Tirlán’s Values.

Key takeaways from the town hall

Going forward, what are we going to commit to do?

Celebrate Individuality

  • Integrate new hires into the team better, take them around and introduce them

Collaborate for Success

  • Continue to work on the good relationships we have with other departments

Adapt to Grow

  • Help each other and learn by each other’s mistakes
  • Promote our values to our customers and show how well we work together.
  • Express our opinions freely

Empower and Go

  • Keep open feedback
  • More recognition built into daily meetings


Young Students Embody Celebrating Individuality

Young Students Embody Celebrating Individuality

BridgeAbility Team from Portlaoise College shine a light on Celebrating Individuality

We were delighted to welcome the BridgeAbility Team from Portlaoise College to Abbey Quarter on Tuesday the 30th of January. The team presented their project on the challenges that autistic and other neurodiverse people have with employment, in particular for TY students gaining work experience. They described how the team are working with companies to increase awareness, highlighting the strengths that can be brought to the workplace and accommodations that can be put in place to ensure a comfortable, engaging workplace not just for neurodiverse people but for all. It was a privilege to hear their ideas on how we can make Tirlán a more inclusive workplace.

Their teacher, Sarah Rowan, mentioned how much they “really appreciated the time and effort Tirlán put into creating such an unforgettable experience for the students. It was so reassuring for them to see that their opinions count, that they have a voice and can promote change, even in the corporate world. They were so encouraged by the fact that the landscape is changing and Tirlán clearly embraces neurodiversity. This was clear from all the spaces in your building that have been created to meet the needs of all individuals.”

Well done to Rhona Howley on organising the visit. A special group that showed us how our differences make us stronger. #CelebrateIndividuality


Win with Mooju

Win with Mooju

Enter our Mooju competition and celebrate the choccy drink’s new campaign

During the second half of February, Mooju goes live with its new campaign for 2024. The campaign is ‘Mooju it’s unbelievable, but believably delicious’, and aims to amplifying the product desire of our great choccy milk and also build general awareness of the Mooju brand. Mooju chocolate is the most consumed flavour of the Mooju range and why wouldn’t it be – it’s unbelievably delicious!

The campaign will feature across outdoor media, retail digital screens, TikTok, Instagram and YouTube. Mooju will also be partnering with some of Ireland’s top TikTok content creators to bring to life the campaign for Gen Z.

To celebrate the launch, we have two €100 One4all vouchers to give away to two lucky employees. To enter please answer the following question:

Is Mooju chocolate the most popular flavour of the Mooju range?

Please answer Believable or Unbelievable and send answers to Overherd@tirlan.ie

Closing date for entries is the 23rd February 2024.


Chewing the cud with… Amber Taylor

Chewing the cud with… Amber Taylor

Each month, we put the spotlight on a Tirlán employee and for our February newsletter, we’re talking to Amber Taylor, Regional Director Americas

Amber Taylor, Regional Director Americas, grew up on a large crop farm in Missouri and her role is to grow the market across the USA, Canada, Mexico, Caribbean, Latin America and South America, now that we have more freedom in sales.

The MBA graduate is on a mission to make Tirlán the go-to ingredient supplier and is passionate about building strong relationships with customers, both inside and outside of work.

Amber joined Tirlán in September of last year. She lives in St. Louis, Missouri with her husband Ben and three boys – Conor (4), Cooper (2) and Caden (10 months) and works closely with the network she has built over past experiences to marry value-add customers with Tirlán’s excellence.

“I have also been tasked to look for mergers and acquisitions (M&A) opportunities in the region to grow the Tirlán portfolio. Everyone is so kind and helpful. The diverse ingredient profile is challenging in a very positive way. We can bring Tirlán to many different companies through many different applications. I love my trips to Ireland! I am very thankful for the opportunity to grow Tirlán into a household world-class brand.

“Technology and innovation are at the forefront of changes. When I think there couldn’t possibly be more ideas to do with milk, lo and behold something pops up. One that really stands out is the cell-based agriculture and precision fermentation. It will no way take over the dairy industry, but it will surely be there to supplement dairy needs with food supply needs increasing and land resources decreasing.”

Customers make the business and Amber is proud to have cultivated many different customers with several top companies over the years. “Face to face visits with customers are the best way to develop relationships. I get to know the customers I manage. Most customers want to be heard and it’s my job to listen. Once I have heard what they really need, which is sometimes different than what they think they want, I offer suggestions and we work on things together.

“I like the teamwork approach. I get to know customers outside of work as much as possible. We develop strong relationships and keep up with each other’s families over the years. It is important to understand what drives the customers to help make the business most successful.

“The customers I work with are in various business sectors such as sports nutrition, infant nutrition, active lifestyle and foods. These customers applications’ include bars, dry mix beverages, ready to drink beverages, dips, yogurts, ice cream, snacks, cereals, bakery and the list goes on!”

As Amber continues to grow into her role, she is eager to continue the Tirlán legacy of world-class, increasing value-add customers in the region, thus equating to higher returns to the farmers for their milk and investments.

“Flexibility is key! Customers have ever-changing needs and it is important to pivot to those needs so that the business can continue to deliver world-class ingredients and service. This business is not a one person show, but rather a team that makes all the business come together. The US is poised for growth. I would love to see Tirlán invest in assets in the US from dairy and plant,” she said.

As for hobbies and interests outside of work? “I love spending time with my family. We try to do a beach trip once a year. We love to visit family, which is about 2-3 hours south of us. We love to go to the farm and take in the slower pace of life and get our hands dirty in the fields and with the animals.

“When not working or busy with the three boys, I love to entertain and cook. I don’t do anything fancy, but it’s a good relaxed time with plenty of seconds. I also enjoy gardening. We moved into our home about a year ago. My husband and I have lots of outdoor projects we want to do.”


Farmer Information Meetings Conclude for 2024

Farmer Information Meetings Conclude for 2024

Tirlán hosts Farmer Information Sessions across the region

Tirlán teams from across the business have been engaging with farmer suppliers over recent weeks as the annual Farmer Information Sessions got underway in seven locations across the catchment area, with significant numbers also registering for an online event.

The mood was positive and chairperson, John Murphy, commended suppliers for the exceptional resilience they have shown over the past year in the face of higher costs, weaker grain and dairy markets and periods of extreme weather.

He drew attention to the new opportunities available within Tirlán’s representative structure and encouraged interested farmers to get involved.

“Tirlán’s future success will be defined by the Co-op’s young farmers so we are establishing Young Farmer Groups across the Tirlán catchment area. These groups aim to build a two-way communication channel between young farmers and their Co-op.

Above: At the Information Session in Gorey were Niamh Keane, Tirlan; Declan McDonald, Gorey; Jim Bergin CEO and Glen Chapman, Boolavogue

Jim Bergin, Tirlán CEO said that Tirlán is close to completing the new €200 million Kilkenny Cheese plant at Belview, which is a joint venture with Royal A-ware from the Netherlands and that the Co-op continues to welcome new entrants to milk production.

Seán Molloy, Chief Ingredients & Agri Officer at Tirlán, said that the Co-op had a good year, albeit in the face of lots of challenges and thanked customers for their loyalty. Addressing the €11 million investment to upgrade and rebranding of Tirlán’s 52-strong local branch network, he said: “It’s really great to see where we made those investments, the very positive impact they had in the local area and indeed the great support we had in the local areas for the open days and for the continuing trade that followed. This encourages us greatly to ensure that we have that vibrant branch network as part of our offering to our customers.”

Farmer information meetings ran in Gorey, Kilkenny city, Clonmel, Navan, Castlelyons, Dungarvan and Portlaoise.