Saddle Up
Saddle Up
Tirlán and GAIN Equine Nutrition are supporting RDA Ireland’s Call for Volunteers
Tirlán, through GAIN Equine Nutrition, is proud to support Riding for the Disabled Association Ireland (RDA Ireland) in its latest campaign to recruit new volunteers for its weekly horse-riding sessions for adults and children with disabilities.
With over 400 volunteers currently supporting 30 RDA Ireland groups nationwide, the charity is calling on individuals who are confident around horses and available during weekday hours to lend a hand. Many of the current volunteers have been involved for decades and with the average age now over 65, there’s a growing need for new recruits to help sustain this life-changing service.
RDA Ireland’s sessions offer more than just riding; they provide therapy, socialisation, skill development and joy to over 380 service users across the country. Volunteers, too, benefit from the experience, gaining friendships, training and the satisfaction of making a real difference.
Dilys Lindsay, RDA Ireland’s Secretary and Deputy Liaison Person, who has volunteered for 26 years, shared: “It has been an amazing experience. We have lots of service users who have communication challenges, who live with Autism and other conditions. The impact the horse has on them is remarkable. Several have said their first word on a horse.”
Tirlán’s support is part of its ongoing commitment to community and equine welfare. Joanne Hurley, Head of Equine at GAIN Equine Nutrition, said: “We’re delighted to continue our support to another really valuable part of the equine industry through our partnership with RDA Ireland. It enriches the lives of so many service users, their families and communities right around the country.”
Employees interested in volunteering or learning more about the Sponsor a Rider Scheme, are encouraged to visit rdaireland.org and see how they can get involved.
Enhancing Our Customer Experience
Enhancing Our Customer Experience
Members of the Tirlán CountryLife Rewards Program can now earn and redeem Rewards Points online as well as in-store
This marks a major milestone in our omnichannel journey, ensuring customers enjoy a seamless and integrated experience, whether they choose to shop in person or online.
How the Rewards Program Works:
Customers can collect points on every purchase they make. The more they shop, the more they earn!
- Customers earn 5 points on every €1 spent on Gardening
- Customers earn 2 points on every €1 spent on Pet food and accessories
- Every point is equal to 1 cent to redeem off any purchase
A dedicated FAQ section, including step-by-step video tutorials, is now live on our website to help customers navigate the new online features with confidence:
A huge thank you to everyone who helped make this happen. Together, we are making it easier and more rewarding for customers to engage with us, wherever and however they choose to shop.
Please Note: The Tirlán Countrylife Rewards Program cannot be used in conjunction with the Tirlán Staff Discount
Tirlán at Vitafoods Europe
Tirlán at Vitafoods Europe
Promiko and other ingredients from our range were on show at the recent Barcelona event
Our ingredients team had a very successful trip to Vitafoods Europe in Barcelona in the past few weeks, showcasing our dairy and plant-based portfolio, along with our whey protein isolate brand, Promiko.
The team had a busy and productive three days, with strong footfall on the stand and a high level of engagement. Numerous meetings were had with both existing and prospective customers, generating significant interest in Tirlán’s ingredient solutions.
This was the first year Vitafoods Europe was held in Barcelona and the event welcomed over 300 additional exhibitors and 6,500 more attendees compared to last year, making it an even busier three days for the Tirlán team.
Watch Kathrin Pasold, speak about the tradeshow here.
Watch back: Our Wellbeing - Building Healthy Routines
Watch back: Our Wellbeing - Building Healthy Routines
Enhancing Workplace Wellbeing with our Wellbeing Programme Launch
Wednesday 30th of April marked a significant milestone in our journey towards enhancing workplace wellbeing at Tirlán. During Workplace Wellbeing Week, we launched an accelerated, long-term focus on mental, physical and social health through a variety of holistic approaches. This initiative, named OurWellbeing, aims to improve the lived experience of every employee.
Mick O’Leary, Chief People D&I & Org Development Officer, opened the event by setting the scene for workplace wellbeing at Tirlán and reaffirming our commitment to a holistic approach to our people’s wellbeing in the coming years. He introduced the new OurWellbeing programme and encouraged everyone to visit our new SharePoint site to provide feedback, emphasising that this programme is designed for you.
OurWellbeing is Tirlán’s new resource hub dedicated to enhancing the mental, physical and social wellbeing of our people. It offers a comprehensive programme that includes coaching, the Employee Assistance Programme, events, webinars, keynote speakers, leadership development and more.
Check out OurWellbeing Hub HERE
The event was led by Dr Mary Collins, a Chartered Psychologist and Coach, who shared research-based frameworks and practical strategies for developing emotional resilience and positive health habits. In her interactive workshop, Dr Collins guided us through these frameworks and strategies, encouraging us to make a personal commitment to work on one emotional leadership skill from the following – Control the Controllables, Appreciation and Gratitude, Love and Compassion and Move.
Dr Collins was then joined on stage by Peter Ryan, a Mental Resilience Advocate and Paralympian, who shared his incredible story of resilience and how he has applied these practices in his own life. His inspiring journey highlighted the importance of mental resilience and provided practical insights for everyone to relate to and incorporate into their own wellbeing journey.
This event is worth watching back as it offers valuable takeaways for everyone. It is a crucial part of our OurWellbeing programme, which aims to address the inevitable challenges of life and support our employees in building healthy routines.
Watch back HERE:
We encourage all employees to engage with our new OurWellbeing programme, visit the new SharePoint site and provide feedback to help us tailor this initiative to better serve you. Together, we can create a healthier, more supportive workplace for everyone.
Reminder to donate to be in a chance to win!
Post a picture of your Workplace Wellbeing activity on Viva Engage or donate to Aware to be in with a chance of winning a €100 Elverys Sports voucher.
ELT Roadshow Round-up
ELT Roadshow Round-up
Have your say on our recent ELT Roadshow and help shape future events
Our Executive Leadership Team (ELT) recently connected with international and Irish teams both virtually and in-person throughout the Tirlán network. The annual ELT Roadshow serves as a vital forum for delivering business updates, recognising our teams and engaging in meaningful discussions on matters of global and local importance.
The ELT Roadshow provided a fantastic opportunity for our people to connect and hear directly from our Leadership team. However, we recognise that there is always room for improvement. In line with our value of “Adapt to Grow,” we welcome your feedback on the ELT Roadshow to help shape future events.
Please take 5 minutes to complete the feedback form provided below.
Lastly, the annual ELT Roadshow would not be possible without the support of our local site managers, local HR business partners and the Employee Engagement Network, a dedicated group of individuals across the business who ensure the success of the Roadshow at each of our sites. Our sincere thanks go out to each of you.
Play this short photo reel for a selection of photos from across all ELT Roadshow 2025 locations.
Protein Coffee Giftbox Giveaway
Protein Coffee Giftbox Giveaway
Get Ready for the Ultimate Protein Coffee Experience!
Avonmore Protein Coffee is taking Ireland by storm during April & May! With massive support from retailers and consumers alike, everyone who has tasted this delicious drink is raving about it. Our advertising campaign, ‘This is Your Shot’, is now live nationwide across instore and outdoor advertising, YouTube, Spotify, Instagram, TikTok, and Influencers.
We’ve teamed up with five amazing influencers on social media to show how Protein Coffee fits into their busy lives. They’ll be sharing ‘A Day in the Life’ content and also unboxing a special Protein Coffee Giftbox. ‘Unboxing’ is a social media trend where viewers watch with great excitement and curiosity as the contents of a giftbox are revealed.
And here’s the best part – we have one giftbox to give away! To get you excited but also ease your curiosity just a little inside you’ll find must sought after audio equipment, clothing items from a top sports brand, delicious coffee vouchers and more. Trust us, you won’t be disappointed!
Avonmore Protein Coffee contains 100% Arabica beans, TRUE OR FALSE?
Chewing the cud with... Niraj Modh
Chewing the cud with... Niraj Modh
For our May edition, we’re talking to Niraj Modh, IT Associate on the Tirlán Graduate Programme
Originally from Mumbai, Niraj moved to Ireland in 2019 and joined Tirlán in September 2024. Before joining the Tirlán Graduate Programme, Niraj studied at Maynooth University, completing a dual major in Computer Science and Biology. During his college years, he completed placements at Microsoft and Optum.
Niraj shares: “The Tirlán Graduate Programme offers structured training and upskilling opportunities, allowing graduates to apply their learning in real-time.” He has also enjoyed various events and networking opportunities, including a recent Grad Ireland awards ceremony where Tirlán received its first silver award.
As a fully integrated member of the IT Applications team, Niraj enjoys “the challenging and fulfilling nature of his role. No two days are the same, and I really value the sense of community and support within the company, which encourages continuous learning and development.”
Niraj moved to Kilkenny for his role and says: “It didn’t take too long to settle down and I feel like this is my new home.” He has embraced life in Kilkenny, enjoying the vibrant community and numerous festivals. He particularly loves the Savour Kilkenny Food Festival, where he indulges in the local food stalls.
Outside of work, Niraj has a diverse range of interests, including music and arts, as well as outdoor activities such as hiking, skiing, and watching hurling. “I recently attended my first hurling game in Kilkenny and am familiarising myself with the rules of the game. I also really enjoyed participating in the Tirlán Mountain Challenge last year – it was a great opportunity to get to know people from across the Tirlán business.”
Niraj believes in finding balance in a busy work environment and appreciates the hybrid working model at Tirlán, which provides flexibility in managing both work and personal life. “I look forward to growing and developing within Tirlán’s dynamic and supportive culture.”
Guess who’s back…
Guess who’s back…
Avonmore Flavoured Whipped Special Edition Cream is Back!
We are thrilled to announce that our delicious Avonmore Flavoured Whipped Special Edition Cream, ‘Raspberry and White Chocolate,’ has just landed back in stores, perfectly timed for the summer season!
To support this exciting launch, we have developed a comprehensive communications campaign that spans instore promotions, digital platforms and social media. Our main objective is to create an additional category entry point for Avonmore Cream, encouraging both trial and purchase intent among consumers.
This special edition cream will be available throughout the summer months, so be sure to add it to your shopping list and enjoy its delightful flavour!
A huge shoutout to all the cross-functional teams that made this happen – Commercial, Planning, Production and Quality in Ballitore, and R&D. Your collaboration and dedication truly embody our value of “Collaborate for Success.” Thank you for your hard work and commitment!
Recognising Excellence at the Tirlán Dairy and Sustainability Awards
Recognising Excellence at the Tirlán Dairy and Sustainability Awards
Congratulations to John and Mary Byrne from Coolnasmear, Dungarvan, Co. Waterford – our Tirlán Milk Supplier of the Year!
On Tuesday the 29th of April, we celebrated the incredible passion, care and innovation of our suppliers at the Tirlán Dairy and Sustainability Awards, recognising excellence across quality, sustainability and innovation.
John Murphy, Chairperson of Tirlán, shared: “These awards are a celebration of the passion, care and innovation that our family farm suppliers bring to their work every day. It’s about values, progress and pride in doing the right thing. Congratulations to our overall Milk Supplier of the Year and to all our category winners for raising the bar for Irish dairy.”
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Tirlán Sustainability Champion
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Alan and Cheryl Poole, Rose Bridge Farm Ltd, Ballyowen, Gorey, Co. Wexford
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Farming for Water Champion
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Donal Kavanagh, Carrigeen Dairy Ltd, Baltinglass, Co. Wicklow
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Milk Solids Champion
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John & Mary Byrne Ltd, Coolnasmear, Dungarvan, Co. Waterford
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Avonmore Fresh Milk Supplier
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John, Mona and Mark Finnegan, Ballyrath, Navan, Co. Meath
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Milk Quality Award – over 600,000l
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Graham Farms, Maguiresbridge, Fermanagh
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Milk Quality Award – under 600,000l
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Dermot, Angela & Noel Kehoe, Ballycullane, New Ross, Co. Wexford
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North Region Award
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John & Sean McDonnell, Knockbridge, Dundalk, Co. Louth
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East Region Award
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Sean Tracey, Tomhaggard, Co. Wexford
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South Region Award
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John Kirwan Jnr, Butlerstown, Co. Waterford
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West Region Award
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Jimmy & Sarah Morris, GlenGoole, Co. Tipperary
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Young Farmer Award
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Martin O’Reilly, Killeshin, Co. Carlow
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New Entrant Award
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John Doyle, Ballygarret, Gorey, Co. Wexford
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Farming Ambassador
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Brian Rohan, Mountrath, Portlaoise, Co. Laois
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Cathal Moran Innovation Award
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Bryan & Gail Daniels, Kilmoganny, Co. Kilkenny
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Farming Appreciation
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Aidan O’Halloran, Tullow, Co. Carlow
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Driver Recognition
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Daniel O’Brien, from DJ O’Brien & Sons, Tallow, Co. Waterford
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View the full press release
Tirlán takes the Biscuit
Tirlán takes the Biscuit
Key sponsors at the Biscuit People Conference in Italy
This month, Aoife Herlihy and Kathrin Pasold represented Tirlán at the prestigious Biscuit People Conference in Cervia, Italy – a key gathering for the global biscuit and bakery industry. The event brings together leading manufacturers, suppliers and innovators to share insights and explore the trends shaping the future of baked goods.
As key sponsors of the event, we were proud to play an active role in the conversation, reinforcing our position as a trusted partner to the bakery sector. Aoife Herlihy delivered a well-received presentation on how our tailored ingredient solutions help bakery manufacturers overcome common industry challenges – from improving operational efficiency and delivering consistent product quality, to meeting evolving consumer expectations around taste and texture.
Beyond the presentation, the event offered a valuable platform for networking and knowledge-sharing with industry peers. Kathrin Pasold and Aoife engaged with a wide range of delegates, generating strong interest in Tirlán’s expanding bakery portfolio. Our innovative solutions sparked meaningful conversations with both existing customers and new prospects, further cementing our reputation as a go-to supplier for high-performance dairy and plant-based ingredients.
Attending the Biscuit People Conference was not only a chance to showcase our capabilities, but also to stay ahead of market needs and ensure we continue delivering added value to our bakery partners.
