Protein Coffee Giftbox Giveaway

Protein Coffee Giftbox Giveaway

Get Ready for the Ultimate Protein Coffee Experience!

Avonmore Protein Coffee is taking Ireland by storm during April & May! With massive support from retailers and consumers alike, everyone who has tasted this delicious drink is raving about it. Our advertising campaign, ‘This is Your Shot’, is now live nationwide across instore and outdoor advertising, YouTube, Spotify, Instagram, TikTok, and Influencers.

We’ve teamed up with five amazing influencers on social media to show how Protein Coffee fits into their busy lives. They’ll be sharing ‘A Day in the Life’ content and also unboxing a special Protein Coffee Giftbox. ‘Unboxing’ is a social media trend where viewers watch with great excitement and curiosity as the contents of a giftbox are revealed.

And here’s the best part – we have one giftbox to give away! To get you excited but also ease your curiosity just a little inside you’ll find must sought after audio equipment, clothing items from a top sports brand, delicious coffee vouchers and more. Trust us, you won’t be disappointed!

To enter, simply answer the following question:

Avonmore Protein Coffee contains 100% Arabica beans, TRUE OR FALSE?

Click here to answer


Chewing the cud with... Niraj Modh 

Chewing the cud with... Niraj Modh

For our May edition, we’re talking to Niraj Modh, IT Associate on the Tirlán Graduate Programme

Originally from Mumbai, Niraj moved to Ireland in 2019 and joined Tirlán in September 2024. Before joining the Tirlán Graduate Programme, Niraj studied at Maynooth University, completing a dual major in Computer Science and Biology. During his college years, he completed placements at Microsoft and Optum.

Niraj shares: “The Tirlán Graduate Programme offers structured training and upskilling opportunities, allowing graduates to apply their learning in real-time.” He has also enjoyed various events and networking opportunities, including a recent Grad Ireland awards ceremony where Tirlán received its first silver award.

As a fully integrated member of the IT Applications team, Niraj enjoys “the challenging and fulfilling nature of his role. No two days are the same, and I really value the sense of community and support within the company, which encourages continuous learning and development.”

Niraj moved to Kilkenny for his role and says: “It didn’t take too long to settle down and I feel like this is my new home.” He has embraced life in Kilkenny, enjoying the vibrant community and numerous festivals. He particularly loves the Savour Kilkenny Food Festival, where he indulges in the local food stalls.

Outside of work, Niraj has a diverse range of interests, including music and arts, as well as outdoor activities such as hiking, skiing, and watching hurling. “I recently attended my first hurling game in Kilkenny and am familiarising myself with the rules of the game. I also really enjoyed participating in the Tirlán Mountain Challenge last year – it was a great opportunity to get to know people from across the Tirlán business.”

Niraj believes in finding balance in a busy work environment and appreciates the hybrid working model at Tirlán, which provides flexibility in managing both work and personal life. “I look forward to growing and developing within Tirlán’s dynamic and supportive culture.”


Guess who’s back…

Guess who’s back…

Avonmore Flavoured Whipped Special Edition Cream is Back!

We are thrilled to announce that our delicious Avonmore Flavoured Whipped Special Edition Cream, ‘Raspberry and White Chocolate,’ has just landed back in stores, perfectly timed for the summer season!

To support this exciting launch, we have developed a comprehensive communications campaign that spans instore promotions, digital platforms and social media. Our main objective is to create an additional category entry point for Avonmore Cream, encouraging both trial and purchase intent among consumers.

This special edition cream will be available throughout the summer months, so be sure to add it to your shopping list and enjoy its delightful flavour!

A huge shoutout to all the cross-functional teams that made this happen – Commercial, Planning, Production and Quality in Ballitore, and R&D. Your collaboration and dedication truly embody our value of “Collaborate for Success.” Thank you for your hard work and commitment!


Recognising Excellence at the Tirlán Dairy and Sustainability Awards

Recognising Excellence at the Tirlán Dairy and Sustainability Awards

Congratulations to John and Mary Byrne from Coolnasmear, Dungarvan, Co. Waterford – our Tirlán Milk Supplier of the Year!

On Tuesday the 29th of April, we celebrated the incredible passion, care and innovation of our suppliers at the Tirlán Dairy and Sustainability Awards, recognising excellence across quality, sustainability and innovation.

John Murphy, Chairperson of Tirlán, shared: “These awards are a celebration of the passion, care and innovation that our family farm suppliers bring to their work every day. It’s about values, progress and pride in doing the right thing. Congratulations to our overall Milk Supplier of the Year and to all our category winners for raising the bar for Irish dairy.”

Tirlán Sustainability Champion
Alan and Cheryl Poole, Rose Bridge Farm Ltd, Ballyowen, Gorey, Co. Wexford
Farming for Water Champion
Donal Kavanagh, Carrigeen Dairy Ltd, Baltinglass, Co. Wicklow
Milk Solids Champion
John & Mary Byrne Ltd, Coolnasmear, Dungarvan, Co. Waterford
Avonmore Fresh Milk Supplier
John, Mona and Mark Finnegan, Ballyrath, Navan, Co. Meath
Milk Quality Award – over 600,000l
Graham Farms, Maguiresbridge, Fermanagh
Milk Quality Award – under 600,000l
Dermot, Angela & Noel Kehoe, Ballycullane, New Ross, Co. Wexford
North Region Award
John & Sean McDonnell, Knockbridge, Dundalk, Co. Louth
East Region Award
Sean Tracey, Tomhaggard, Co. Wexford
South Region Award
John Kirwan Jnr, Butlerstown, Co. Waterford
West Region Award
Jimmy & Sarah Morris, GlenGoole, Co. Tipperary
Young Farmer Award
Martin O’Reilly, Killeshin, Co. Carlow
New Entrant Award
John Doyle, Ballygarret, Gorey, Co. Wexford
Farming Ambassador
Brian Rohan, Mountrath, Portlaoise, Co. Laois
Cathal Moran Innovation Award
Bryan & Gail Daniels, Kilmoganny, Co. Kilkenny
Farming Appreciation
Aidan O’Halloran, Tullow, Co. Carlow
Driver Recognition
Daniel O’Brien, from DJ O’Brien & Sons, Tallow, Co. Waterford

View the full press release


Tirlán takes the Biscuit

Tirlán takes the Biscuit

Key sponsors at the Biscuit People Conference in Italy

This month, Aoife Herlihy and Kathrin Pasold represented Tirlán at the prestigious Biscuit People Conference in Cervia, Italy – a key gathering for the global biscuit and bakery industry. The event brings together leading manufacturers, suppliers and innovators to share insights and explore the trends shaping the future of baked goods.

As key sponsors of the event, we were proud to play an active role in the conversation, reinforcing our position as a trusted partner to the bakery sector. Aoife Herlihy delivered a well-received presentation on how our tailored ingredient solutions help bakery manufacturers overcome common industry challenges – from improving operational efficiency and delivering consistent product quality, to meeting evolving consumer expectations around taste and texture.

Beyond the presentation, the event offered a valuable platform for networking and knowledge-sharing with industry peers. Kathrin Pasold and Aoife engaged with a wide range of delegates, generating strong interest in Tirlán’s expanding bakery portfolio. Our innovative solutions sparked meaningful conversations with both existing customers and new prospects, further cementing our reputation as a go-to supplier for high-performance dairy and plant-based ingredients.

Attending the Biscuit People Conference was not only a chance to showcase our capabilities, but also to stay ahead of market needs and ensure we continue delivering added value to our bakery partners.


Celebrating the success of our Graduate Programme

Celebrating the success of our Graduate Programme

Our Graduate Programme wins silver at the Grad Ireland Awards

On Thursday, 24th April, the Grad Ireland Graduate Recruitment Awards took place at the Mansion House in Dublin. The annual awards provide an opportunity for companies across Ireland to showcase their graduate programmes and demonstrate excellence and innovation in graduate recruitment.

Tirlán entered the awards this year with our Unearth Your Future graduate programme. We submitted a comprehensive entry that highlighted the strong work done by the Talent Acquisition team in recruiting graduates, as well as the strength, diversity and impact of our two-year programme.

We were delighted to be shortlisted in two award categories – Best Graduate Development & Training Programme (Business Management Category) and Best FMCG Award. On the night, members of the Talent Acquisition, People Experience and HRBP teams, along with both first and second-year graduates, attended the awards in Dublin.

The team was thrilled to win a Silver Award for the Best Graduate Training & Development Programme. Of the shortlist of 10 companies, we were beaten by Musgrave, seasoned campaigners who have won many Grad Ireland awards over the years. Achieving silver in such a competitive category is a fantastic accomplishment for us at Tirlán, especially as we are only in our second year of the programme and this was our first time entering the awards.


Our Commitment to Enhancing Water Quality

Our Commitment to Enhancing Water Quality

River Slaney project is improving the quality of water in our rivers

Over the past year, in collaboration with the “Farming for Water: River Slaney Project” partners, we have significantly accelerated efforts in farms and communities to improve water quality. We initiated the project in April 2024 in the Bann sub-catchment, a key area of concern on the Slaney.

This focus has now extended across the entire Slaney and into our supplier base of farm families across the midlands, east and southeast.

This collaborative project, involving our company, Teagasc, the Local Authorities Water Programme (LAWPRO) and accounting and advisory specialists, ifac, is dedicated to providing practical advice and support to protect and enhance water quality across the catchment.

Minister for Agriculture, Food, Fisheries and the Marine, Martin Heydon, TD, remarked: “It is great to see an all-industry approach to the issue of water quality along one of Ireland’s major rivers. Raising awareness and fostering a collective approach among farmers, processors and industry stakeholders is crucial to achieving real and lasting change.”

Our commitment to this project is a testament to our dedication to sustainability and the wellbeing of our communities. We look forward to continuing this important work and making a lasting impact on water quality in the region.


New sponsorship for Under-18 Girls Hockey Team

New sponsorship for Under-18 Girls Hockey Team

Tirlán is proud to support the Irish Under-18 Girls Hockey Team

We are thrilled to announce our support for the Hockey Ireland Irish Under-18 Girls Team for the 2025 season through our leading consumer dairy brand, Avonmore. As part of this exciting partnership, the Avonmore logo will be prominently displayed on the collar of the team’s playing kit as they compete in international tournaments throughout the year.

At the launch event, John Murphy, Chairperson of our company, expressed his enthusiasm: “We are incredibly proud to support the Irish Under-18 Girls Hockey Team. It is a great association for us through our Avonmore brand. We wish the team the very best of luck for the season ahead.”

This sponsorship is not just about supporting a sports team; it represents a fantastic opportunity for us to promote diversity and inclusion within our company and the broader community. By backing the Irish Under-18 Girls Hockey Team, we are championing young female athletes and highlighting the importance of equal opportunities in sports. This aligns with our values and commitment to fostering a diverse and inclusive environment.

Their first major tournament of the season took place in Hanover, Germany earlier this month, with the team set to compete at the European Championships in Glasgow from 13-19 July.