Showcasing Avonmore Professional’s continued growth in Vietnam

Vietnam is one of Southeast Asia’s fastest-growing dairy markets, fuelled by a young population, rising disposable incomes, rapid urbanisation and an expanding foodservice industry. While dairy consumption remains below that of more developed markets across Southest Asia, this presents significant opportunities for imported premium dairy brands. Today, Avonmore Professional holds an estimated 15% share of Vietnam’s whipping cream market within five years of growth, establishing itself as one of the leading imported whipping cream brands within the professional foodservice sector in Vietnam, exclusively distributed by Goodfood Vietnam.

To strengthen our presence and support our valued distributor partner, the Avonmore Professional Southeast Asia team participated in the Goodfood Culinary Show in Hanoi on the 3rd of July 2026. The event serves as a key platform for Goodfood to showcase its diverse portfolio, with dairy products representing one of the company’s largest business categories. At the Avonmore Professional booth, visitors were introduced to our full product range, led by our Stabilized UHT Whipping Cream 35.5% fat, which accounts for approximately 90% of Avonmore Professional sales in Vietnam, alongside our butter and cheddar cheese offerings.

The Hanoi event forms part of a broader programme of culinary showcases conducted across Northern, Central and Southern Vietnam. These activities have delivered strong commercial results, achieving conversion rates of more than 20% and contributing to the sale of approximately one million litres of cream during the first half of 2026 alone.

Bringing the Hanoi showcase to life required an exceptional collaborative effort. With only three weeks available for preparation, the team coordinated recipe development, event theming, brochure translation, design production and booth preparation. Our Philippines-based chef Ernesto worked closely with Chef Ludovic, SEA’s Technical Sales Manager, through virtual collaboration to tailor recipes and demonstrations specifically to local market preferences, ensuring a highly relevant and engaging customer experience.

The event also highlighted the strength of collaboration across the wider Avonmore Professional network. The Southeast Asia team, comprising colleagues based in both Vietnam, Philippines and the unwavering support of colleagues in Ireland, who provided marketing materials and creative designs, worked seamlessly together to deliver a successful showcase.

The results were outstanding. The event welcomed 1,182 attendees in a single day, generating strong engagement across the foodservice community. From these interactions, 533 accounts were converted, including both new customers and existing customers purchasing additional Avonmore Professional products. Following the show, an after-party activation attracted a further 86 customer accounts to purchase Avonmore products, extending the impact of the event beyond the exhibition floor.

One of the most talked-about highlights was our chefs’ creative fruit-shaped dessert presentations, which captivated visitors and became a focal point for social media engagement. Attendees enthusiastically shared photos and videos of the demonstrations and interacted with Avonmore product displays and mock-ups, helping to amplify brand visibility throughout the event.

The success of the Hanoi Culinary Show is a testament to what can be achieved through collaboration, passion and a shared commitment to delivering premium dairy solutions to customers across the region.