Tirlán was delighted to support the recent Open Farm event on the dairy farm of our milk suppliers, Stephen and Áine Byrne.

The recent Open Farm event on the dairy farm of our milk suppliers, Stephen and Áine Byrne, was a remarkable success, attracting over 2,550 people. Organised by Agri Aware in conjunction with Tirlán and supported by NDC. The Open Farm event is a key part of their mission to enhance agricultural literacy.

In addition to the public day held on Saturday, June 15th, this year’s event featured a school’s day on Friday, June 14th, where 450 primary school students from Kildare and Dublin had the chance to see first-hand how local Irish food, particularly dairy products, are produced. This initiative aimed to give the next generation an appreciation of where their food comes from.

Pictured above: Primary school students from Kildare and Dublin.

Pictured from left to right: Marypaula Kelly, Communications Manager, Larry Hannon, Board Director and Caroline Brindley, Communications Manager.

On Saturday, attendees of all ages were able to experience a working farm, learning about the environmentally sustainable practices that are integral to modern farming. The event included a self-guided tour of the Byrne family’s dairy farm, a mini-farm village showcasing various Irish agricultural production systems, cooking demonstrations, children’s games, and the opportunity to taste delicious local Irish food and sample some of Avonmore’s Mooju chocolate milk at the Avonmore Milk Bar which supplied over 1,200 samples of Avonmore Mooju and Fresh Milk.

Host farmer Stephen Byrne also shared his pride in the event, highlighting the importance of educating both young and old about the care and sustainability involved in food production. Stephen and Áine said the school’s day was of utmost importance to them, as no textbook will educate the next generation better on where their food comes from than seeing it in person and hearing about its production from industry experts.

At Tirlán, we remain dedicated to supporting initiatives that celebrate sustainable farming practices and engage with the community in meaningful ways. We continue to promote a greater understanding and appreciation of the vital role agriculture plays in our daily lives.

Agri Aware, the independent farming and agri-food educational body, is a charitable trust whose mission is to improve the image and understanding of agriculture, farming and the food industry among the general public.

To convey the importance of the agri-food industry among the general public and bridge the gap between producer and consumer.

Agri Aware delivers high impact educational and public awareness initiatives and projects for students and the general public.

The mymilkman.ie team has recently introduced an exciting new campaign, strategically crafted to achieve optimal engagement across social media platforms.

The mymilkman.ie team has recently launched a fantastic new campaign entitled “Morning Rounds”.

This campaign gives us a sneak peek into the lives of Irish milkmen and features some very passionate Dublin and Wicklow based milk agents – Kevin McGlone, Paddy Kelly, James Murray, and Stephen Kelly.

It’s heartwarming to see how passionate these milkmen are about serving their customers and ensuring that everyone wakes up to the freshest milk every morning. Congratulations to Darragh Crowe and Sandra Downey from the mymilkman.ie team for nurturing this idea and bringing it to life.

Darragh Crowe, Digital Marketing Executive explains “We are excited to announce the launch of our latest campaign, “Morning Rounds”. This campaign is a celebration of our dedicated milkmen and women, the heroes who form the backbone of mymilkman.ie. As we continue to expand our product offerings, we believe it’s important to highlight the personal stories and daily dedication of these key members of the mymilkman.ie team.

Developed with the collaboration of James Murray, Stephen Kelly, Kevin McGlone, and Paddy Kelly, the “Morning Rounds” campaign brings a personal touch to our brand. We have created a series of 12 unique short-form videos and 1 long form video, each featuring one of our agents sharing their experiences and the pivotal role they play in delivering our services. These heartfelt stories, jokes and encounters aim to connect with our audience on a deeper level, showcasing the commitment and passion that drives our service.

This campaign is social-first, strategically designed for maximum engagement across multiple platforms. You can find “Morning Rounds” rolling out on Facebook, Instagram, TikTok, and YouTube. By leveraging these channels, we aim to reach a broad and diverse audience, increase signups to the service and volume sales.

Since the launch of the campaign, we have already observed a significant increase in our engagement metrics. CTR’s, likes, shares, and comments have all seen substantial growth, demonstrating the positive reception and strong connection our audience feels with these stories. This initial success is a testament to the power of storytelling and the genuine appreciation people have for the hardworking individuals behind our service.

We are proud of the “Morning Rounds” campaign and look forward to its continued success as we roll out new videos from now until mid-next year.”

Tirlán colleagues participated in this year’s Food Safety Day in a number of creative ways

Did you know that foodborne diseases affect one in 10 people worldwide each year?

The WHO’s World Food Safety Day was celebrated on June 7th every year aims to draw attention to the relationship between food safety and food security, where one cannot exist without the other.  Only safe food can meet nutritional needs.

Tirlán recognised this annual event by celebrating Food and Feed Safety Week (June 4th to 7th). There was fantastic engagement from Tirlán colleagues online and across several sites.  Presentations were made by external professionals from the Food Safety Authority of Ireland, ISS Pest Control and Southeastern Technological University.  Tirlán colleagues also shared their knowledge and experience in key elements of hygienic design, regulatory compliance, supply chain risk assessment and food safety culture development.

On World Food Safety Day, Dr. Joseph Hannon of Food Safety Authority of Ireland presented to our teams on Persistent Organic Pollutants in Food.  This overview gave great insight into what chemicals are of concern in food products – now and into the future.

In addition to the insights provided by food safety experts, Operation Site teams engaged in many creative ways, including interactive demonstrations, food safety quizzes, foreign body memory games, best practice for plant cleaning, personal hygiene, and reiterating the importance of maintaining foreign body and pest control safeguards.

Billy Carr, Food and Feed Safety Risk Manager, reflected on the success of the initiative. “Tirlán colleagues have demonstrated a keen interest to both listen and share their experiences in topics of food and feed safety concern during the week.  Being alert to food and feed safety hazards allows us to prepare for the unexpected – and respond quickly to threats and incidents before they become Food Safety emergencies.  This is the third year of Tirlán’s celebrations, and it is heartening to see the ongoing commitment of our teams to protect our consumers, products and brand reputation from preventable Food Safety issues.”

The Champion Collection Series culminated on June 30th at the Curragh, with a spectacular win by ‘Henry Matisse’

The final leg of the Champion Collection Series, GAIN Railway Stakes (Group 2) took place on Sunday, 30^th June at the Curragh, on Dubai Duty Free Irish Derby Day. The series which kicked off on May 6th with the GAIN First Flier Stakes, setting the stage for an exhilarating competition was followed by the Group 3 GAIN Marble Hill Stakes, which went to post on Guineas Weekend.

The series reached its climax on Dubai Duty Free Irish Derby Day, with the Group 2 GAIN Railway Stakes race, a historic race dating back to 1851.

The GAIN Equine Nutrition team would like to extend its congratulations to the connections of ‘Henri Matisse’ trained by Aidan O’Brien and ridden by jockey Wayne Lordan, who claimed the prestigious victory by half a length. This will earn the horse and connections an automatic entry into the esteemed Group 1 Keeneland Phoenix Stakes, which goes to post on August 10^th at the Curragh Racecourse.

Tirlán celebrates Dr Norah Patten’s journey into orbit.

As you may have seen in recent news, Dr. Norah Patten is set to become the first Irish person in space as part of a research mission aboard Virgin Galactic’s new spacecraft.

Last year, Tirlán hosted Dr. Norah Patten in Abbey Quarter to speak with employees about her journey to become an astronaut candidate, which began at the age of 11 with a family trip to NASA.

She is now part of a team being sent by the International Institute for Astronautical Sciences (IIAS) to advance scientific knowledge on supporting life in space. When Patten undertakes the mission in 2026, she will become the first person from Ireland to go to space

During her time at Tirlán, Norah shared her highly engaging story, inspiring us with her hard work, persistence, and her “reach for the stars” attitude.

We extend our congratulations to Norah on this amazing achievement and feel privileged to have been a tiny, tiny part of her journey.