Consumer news for 2025
New Avonmore Slimline milk campaign ‘More of What’s Good for You’ goes live
Avonmore Slimline Milk wants to help consumers get off to the best start in 2025. Their January campaign – More of What’s Good for You – encourages consumers to look after their health and wellbeing for the year ahead, whilst reminding them that Avonmore Slimline milk has more nutrients than other skimmed milks on the market.
To launch the campaign, you’ll find three limited edition Avonmore Slimline milk cartons in stores, with the words RESET, RECHARGE and REFOCUS. The cartons feature a QR code bringing consumers to a website where they can enter a competition to win a luxury spa weekend and other weekly prizes including cinema tickets, sports gear, book vouchers and more. The campaign is supported with outdoor advertising, in-store activation and social media advertising.
Avonmore Slimline milk is enriched with iron, Vitamin C, Vitamin D and folic acid, making it easy to help you get more of what’s good for you.
This campaign is a result of strong collaboration across a number of functions including marketing, commercial, compliance and operations.
Today FM Sponsorship
We’re excited to announce our new partnership with Today FM, which kicked off on January 6th! Avonmore is teaming up with the station to sponsor the entertainment news segments on two of the biggest shows in Irish radio – the Ian Dempsey Breakfast Show and the David Moore Show.
Our sponsorship will start with Avonmore Super Milk followed by a spotlight on Mooju in February and will feature other products from our range throughout the year. This strategy allows us deliver seasonal brand messages while maintaining strong, year-round brand visibility for Avonmore.
It is also a fantastic platform to build awareness of our latest innovation like Avonmore Vitamins and More, a vitamin-packed, high-protein drink. Perfect for busy mornings, this nutritious beverage is designed to fuel your day with essential vitamins and extra protein.
With a large and engaged national audience, the Today FM sponsorship is a perfect fit for Avonmore, offering a powerful platform to boost brand awareness and connect with our key customers.
