The Tirlán brand now has pride of place on the new Kilkenny jersey alongside the Avonmore logo to mark our continued sponsorship of all Kilkenny inter-county GAA teams

The Tirlán brand now features on the right sleeve and across the shoulders at the back of the newly-launched jersey. The Avonmore name continues to feature proudly across the chest on Kilkenny jerseys, as it has done since 1994, making it one of the longest running GAA partnerships in the country.

The sponsorship relationship with Kilkenny GAA will also see all Kilkenny leisurewear carry the Tirlán brand.

The Chairman of Kilkenny GAA, PJ Kenny, said that he was delighted to retain the association with an organisation that makes a huge contribution to the south east of the country.

Proud hurling supporter and Tirlán CEO, Jim Bergin, said: “As a Co-operative based in Kilkenny, we are immensely proud of our hugely successful association between the number one dairy brand with one of Ireland’s most successful GAA teams of all time. The commitment, dedication and pursuit of excellence exhibited by the Kilkenny inter-county teams fits really well with the values that we pursue in Tirlán Co-operative, which is 100% owned by farmers in the south and east of Ireland.”

This high-profile sponsorship is part of our strategy to increase national awareness of the Tirlán brand.