Mooju’s new campaign brings awareness and intrigue to Mooju lovers

What’s this? There’s something really unique about the new flavour from Mooju. It’s definitely eye catching, the disruptor on the scene, the maverick of the Mooju family, you could say. All we can say is that Vanilla’s gone rogue!

‘Vanilla’s gone rogue’ is the new campaign from Mooju, bringing awareness and intrigue to Mooju lovers. The campaign centres around Mooju Vanilla going rogue in pack design and personality against the Mooju range in a playful and mischievous way.

The campaign will see activations across Dublin Bus transport advertising, instore advertising, social media, college sampling and instore demonstrations across the months of September/October.

Some say it tastes like vanilla milkshake, others say vanilla ice cream, all we know is that Mooju Vanilla ain’t so Vanilla!

Mooju Vanilla is a limited-edition flavour, replacing Mooju Banana for a limited period of time. Catch it while you can 😀🥛🍦