Truly Grass Fed marketing campaign recognised at National Dairy Awards

Held in Portlaosie recently, Truly Grass Fed was a finalist at the National Dairy Awards for Dairy Marketing Campaign of the Year. Hosted by Agri Insider, the inaugural awards celebrate and recognise the highest level of achievement in the dairy sector.

The Dairy Marketing Campaign of the Year celebrates the most creative and effective marketing campaigns in the dairy industry, recognising their outstanding impact and success in promoting dairy products and raising awareness about the industry.

Truly Grass Fed was a top 3 finalist in the category, alongside the National Dairy Council and Airfield Estate. The campaign – “Get To Delicious” – launched in the US in August 2022. It’s been running on social, digital video and connected TV. Last year, the campaign ran on linear cable television for the Boston market in Q4, seeing really strong results of building brand awareness for TGF and driving sales.

Tirlán Brand and Category Strategy Specialist, Kate Holland, told Overherd she was “delighted to represent the Truly Grass Fed brand at the event on behalf of the team. It’s great to see the campaign getting recognition within the Irish agricultural business and to be recognised alongside other leading figures in the Irish dairy sector including innovative farmers, sustainability initiatives and dairy product innovations.”

Picking up a certificate of recognition for TGF’s Marketing Campaign at the National Dairy Awards were Tirlán’s Paru Sellappan and Kate Holland