Dairy of The Future
Truly Grass Fed partners with Slow Food USA and joins 1% for the Planet to advance its mission
Glanbia Ireland’s Truly Grass Fed brand recently announced it has joined 1% for the Planet and will donate 1% of its annual revenue to Slow Food USA, a nonprofit dedicated to transforming how people produce, consume and enjoy food. The Truly Grass Fed donation will support Slow Food USA’s mission of uniting the joy of food with the pursuit of justice to achieve good, clean and fair food for all. The partnership further enhances TGF’s commitment to crafting dairy products with integrity and care for people, animals and the planet.
“The Truly brand is about food production that is healthier for animals, our environment and consumers,” said Nicola O’Connell, head of commercial for Glanbia Ireland. “Our philosophy aligns perfectly with Slow Food USA’s commitment to reconnecting Americans with the people, traditions, animals, soils and waters that produce our food. With a long heritage of family farming and expertise honed over generations, our farmers are also deeply dedicated to sustainability and progress. We consider ourselves dairy of the future, evolved from the past.”
The Truly Grass Fed commitment to Slow Food USA includes funding, in-kind donations and promotional support. To celebrate the partnership, Truly Grass Fed and Slow Food USA have commenced a series of Slow Food Live virtual events on the theme of simplicity, sustainability and cultivating joy. The series of fun, how-to, conversational sessions started with Irish chef Catherine Fulvio recently, who introduced viewers to a ‘Taste of Irish Slow Living’ which can be viewed on Facebook here. If you’d like to get a flavour of slow food using high quality cheese and butter from Truly Grass Fed, Catherine’s Caramelized Leek, Cheddar and Sun-dried Tomato Soda Bread recipe can be found here.
Speaking about the collaboration, Anna Mulé, executive director of Slow Food USA said: “With Truly Grass Fed’s backing and with the support of the 1% for the Planet network, we can mobilise communities to create a world where all people can eat food that is good for them, good for the people who grow it, and good for the planet — especially within the dairy industry.”
