What it takes to pull off Bord Bia Bloom…

Six months of planning, prepping and planting… for five days of pure Bord Bia Bloom magic! And what a festival it was. The Tirlán CountryLife stand was a hive of energy, colour and connection, showcasing everything we stand for – community, growing local, expert advice and good fun.

From seasoned gardeners to first-time growers, we met thousands of customers from every corner of the country – many now planning trips to our stores or hopping online to shop. The Big Green Chair sparked endless smiles (and a few sliding exits!) and it was brilliant to see so many friendly fellow Tirlán faces dropping by to show support throughout the festival.

It takes a serious team to pull off something like Bloom and we’re proud of every one of you. From our horticulturists who designed and planted the garden elements (in between downpours!) to the marketing, digital and corporate comms crew who brought it all to life – not to mention the weeks of behind-the-scenes work with PR, planning, suppliers and more – this was a true team effort.

Massive thanks to everyone involved. You didn’t just show up – you made it unforgettable.