The Avonmore Super Milk campaign has been shortlisted for a prestigious award!

We are thrilled to share that our Avonmore Super Milk Campaign has been shortlisted for the Marketing Institute Awards AIM Awards 2025 in the Brand Campaign Category.

Based on FSAI findings that 90% of us don’t get enough Vitamin D from the food we eat, Avonmore Super Milk has developed a campaign to educate consumers regarding the need for Vitamin D at all life-stages. Vitamin D is important in our diet as it helps us absorb more calcium from food and drink, which is important for maintaining bone and muscle health and also helps support our immune systems too.

As Ireland’s No 1 dairy brand, we are so proud to see our brands making a difference in our consumers lives and seeing our marketing campaigns shortlisted in such a prestigious competition.

A huge congratulations to our marketing team Eithne O’Hara, Linda Sheehan and Grainne Murray for this impressive campaign. MII AIM Awards Gala Celebration will take place at the Clayton Burlington on May 22nd.

We wish you all the best of luck!