Newly launched Avonmore Protein Coffee is an exciting new product launch for the Avonmore range in 2025

Avonmore Protein Coffee is a delicious fresh coffee drink made with milk and 100% arabica coffee beans, boasting 27g of high quality protein and 60mg of caffeine. This product is positioned at those who predominantly exercise during the morning and are seeking additional protein in their diet as well as the added benefit of caffeine, before going on to tackle their day in the office or at work.

Not only does this product pack protein and caffeine, but it is a truly delicious flavour and will have strong appeal for all those that enjoy exercise and coffee. The product performed very well in consumer taste panels with positive mentions of it being a creamy latte flavour.

The innovation project was inspired by the ever-growing consumption trends in the protein category and growth in coffee usage, not only in takeaway coffees but also ready-to-drink bottled coffees. After several focus groups and qualitative research to explore potential extensions to the successful Avonmore Protein Milk range, launching a blend of coffee and protein milk was uncovered as an obvious line extension.

Avonmore Protein Coffee is a key launch for 2025 and will be supported across instore and out-of-home advertising, social media advertising, event sampling, influencer support, Youtube and Spotify, across the months of April and May.

This project demonstrates our core value of ‘collaborating for success’ made possible by a dedicated cross functional team (made up of R&D, Commercial, Operations, Regulatory, Nutrition, Master Data, Finance and Quality colleagues led by project lead Barry Cassidy). Kudos to the team for the dedication shown to make this project a reality and add a new differentiated line extension to the Avonmore Protein brand.