Gardening season is here – Let’s dig in!
20% Employee discount from the 20th to the 23rd of March
The buzz is building across our 15 garden centres as the gardening season kicks off in full bloom! Our teams are ready, our plant benches are bursting with vibrant colour and our expert horticulturists are on hand to help customers make the most of their gardens this year. We are delighted to announce every team member can avail of a 20% staff discount from the 20th to the 23rd of March on gardening and plants, so now is the perfect time to refresh your own outdoor space!
“Whether you’re looking to refresh your borders, create a pollinator-friendly space, or simply add some colour to your patio, we have everything you need,” says Ursula Brennan, a horticulturist at CountryLife Castlecomer. “And remember, there’s an expert in every store – we are here to help, just ask!”
Supporting Bloom Postcard Gardens
Our commitment to gardening excellence goes beyond just plants. This year, we are once again proud sponsors of the Bloom Postcard Gardens at Bord Bia Bloom. These small but mighty gardens showcase creativity, sustainability and the passion that drives Irish gardening. Keep an eye out for more details on this year’s designs!
Ann Meaney, Chief Marketing & Customer Engagement Officer at Tirlán, said: “We are thrilled to return to Bord Bia Bloom as sponsors of the Postcard Gardens. This initiative embodies the values of sustainability, creativity and community spirit that are at the heart of what Tirlán CountryLife strives to achieve.”
In the lead-up to the Bord Bia Bloom festival, the Tirlán CountryLife team will actively engage in the sponsorship to increase brand awareness. Our in-store teams will craft unique displays to engage customers, our horticulturists will provide their expertise to support selected community gardeners, while our marketing team will promote the sponsorship across various platforms, including radio, print and social media.
Additionally, the marketing team in collaboration with our retail team and Corporate Communications team are planning activities for the festival to enhance attendees’ experiences, collaborating with partners like AWARE to promote our shared values.
(Watch this space for a very exciting AWARE activation!)
AND by popular demand, the BIG Green Chair will return this year!
“We’re excited to bring back the BIG Green Chair this year! It provides a fantastic opportunity for attendees to engage with our brand in a fun and interactive way. By encouraging conversations and connections, we aim to enhance brand awareness and create a positive experience for everyone at the festival,” says Fiona Byrne, from the CountryLife marketing team.
Digital+ Team Nominated for Spider Award
And there’s even more to celebrate! Digital+ has been nominated for a Spider Award for Best Integrated Campaign, recognising last year’s outstanding digital Bloom sponsorship campaign. This nomination highlights the impact of our digital efforts in showcasing Bloom, engaging customers, and elevating our gardening community online.
“It’s brilliant to see our digital work recognised at this level,” says Fiona Byrne from the CountryLife marketing team. “We’re constantly leveraging every opportunity and exploring new ways to engage with our customers and drive footfall back into our garden centres.”
With a new season ahead, exciting sponsorships and national recognition for our digital efforts, it’s clear that gardening is at the heart of what we do at Tirlán CountryLife. Be sure to visit one of our garden centres, chat with our experts, and spread the word – gardening season is here and we’re ready!
Want to know more?
Pop into your nearest CountryLife store or check out our latest updates online!
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