Our new advertising campaign for Avonmore Fresh Milk kicks off in March

The purpose of this campaign is to reconnect with consumers and energise Avonmore Fresh Milk to make it more magnetic to an increased number of consumers and increase our mental availability through an emotive-led creative approach.

‘Make every day this good’ is our creative idea. The campaign is a heavy weighted, through the line campaign featuring TV, Radio, Digital Audio, Outdoor, In Store Activation, YouTube and Social. The campaign starts this month and will run into April.

As always, it takes a village to bring a campaign of this nature to life. It has been 18 months in the making, with ongoing engagement from our commercial and category teams along with our teams from finance, regulatory and quality from Ballitore and our milk quality and milk supply managers at farm level, who gave their time to enable us to create a compelling, quality-led proof point for our advertising message to be anchored in. A real example of Collaborate for Success!