Avonmore launches exciting new campaigns for Protein Milk and Soup

Avonmore Protein Milk

Quarter one is a crucial recruitment period for Avonmore Protein Milk as a ‘new year-new you’ health and fitness mindset sets in and people are more open to fitness and protein products. As with previous years, this is onea of the heaviest activation periods for Avonmore Protein Milk to build awareness and recruitment into the brand.

During January, February and March, Avonmore Protein Milk will launch a more product focused campaign. The objective of the campaign is to hero the product, making the brand big and bold, to catch the attention of passers-by. The campaign aims to keep our product top of mind with consumers during this period while also dialing up the benefits of high in protein, fresh milk cues, taste and occasion, giving them lots of reasons to consider Avonmore Protein Milk.

Communications will appear on outdoor, retail advertising, YouTube, Instagram and TikTok, along with a heavy sampling campaign across colleges, clubs and societies.

Avonmore Soup

Over the past couple of months, Avonmore Soup has undergone a pack refresh! Designed to appeal to a younger audience while highlighting the quality ingredients and benefits of the soup range, the new packaging gives our much loved soups a modern and vibrant feel.

While the outside may look different, customers can rest assured that their favourite recipes remain unchanged. To support this refresh, a multi-channel campaign including OOH (Out of Home), in-store and social media will drive awareness and reinforce our commitment to great taste and quality. Keep an eye out for the new look on shelves now! A big thank you to the team at Kilkenny Food Company for supporting such a smooth transition.