GAIN Equine Nutrition is giving you an exclusive insight into the upcoming launch of our brand-new product – Ultra Fibre Mash

To keep up with the demands of our equine consumers, we took the decision to create our very own GAIN Equine Nutrition mash product. Mash products act as a complement to a standard feed and offer a multitude of health benefits to horses. Commenting on the move, Phillip Gilligan, GAIN Equine Nutrition Sales Manager Ireland, said: “This product marks a significant milestone for GAIN, as it’s our first venture into the mash feed market, positioning us to compete more effectively and offer our customers a wider range of high-quality equine nutrition options.”

What sets Ultra Fibre Mash apart? It’s all about superior performance and value. Our mash boasts:

1. Quick soak mash – 15 minutes
2. Includes Alltech Mineral package
3. Extremely palatable to help even the fussiest of feeders
4. Affordable addition to GAIN Equine Nutrition’s product range.

“It’s a really exciting time for GAIN Equine Nutrition as this is our first product launch in a long time. While normally our equine campaigns are split across the different areas in the industry, such as sport horse, racing etc, this product is suited to all sectors of the equine industry and so it’s a great opportunity to develop a well-rounded creative campaign that will cater to everyone. We have some great new ideas planned for both markets and I can’t wait to see them all come to fruition,” said Sarah McGrath, Assistant Marketing Manager for GAIN Equine Nutrition.

This omnichannel campaign will leverage digital audio, print and digital advertising across leading equine media channels, targeted social media and email campaigns. We will also be working with our sponsored riders to help promote the product.

Critically, we’re optimising our Tirlán FarmLife and Tirlán CountryLife branches and working closely with our external stockists to ensure maximum visibility and availability of Ultra Fibre Mash.

The success we’re expecting to achieve with this upcoming launch is the result of the hard work and dedication of many Tirlán colleagues. A special thanks goes to Joanne Hurley, Phillip Gilligan and Anne Priestman, as well as the entire GAIN Equine Nutrition team, alongside Lisa Dunphy, Sarah McGrath, Katriona Kinsella and Caroline Brindley. The collaboration across Commercial, Marketing and Development has been a crucial factor in getting us to this exciting point.