Our Christmas brands
Tirlán’s Christmas Dairy Delights have hit the shelves!
The Avonmore Cream team are now in peak season mode and anticipate that over 1,100,000 units of Cream will be sold in the final run-up to Christmas this year, 70% of that in the final three shopping days.
It takes a mammoth team effort, with a staggering 940,000kg of Fresh Cream produced and delivered across the month of December. The extended range this year includes 16 different product offerings along with our NEW Special Edition, Belgian Chocolate Flavoured Whipped Cream.
Santa himself may well be in awe of the imminent logistical feat, with 18 additional 40ft trailers and eight additional delivery vehicles on the road in the final run-up to keep the Cream flowing, refrigerator shelves stocked and loyal customers happy ahead of eagerly-awaited festive gatherings with family and friends.
As well as preparing for peak supermarket demand, our food service channel accounts for a whopping 85,000 units of 4 litre Cream which will be delivered to restaurants, cafes etc over the festive period.
Merchandising teams have been dispatched and together, they will clock up 4,000 merchandising hours across 600 stores to maximise cream availability right up until Christmas Eve. Our own Tirlán colleagues will be all hands-on deck in stores too from the 20th-24th December to help keep Cream on shelves for the final countdown to Christmas Day.
The extended Avonmore Cream Festive Range is made up of Freshly Whipped 350ml & 585ml; Freshly Whipped Brandy 585ml; one of our biggest sellers Freshly Whipped Baileys 585ml; our NEW Special Edition Freshly Whipped Belgian Chocolate 350ml; and Fresh Pouring 250ml, 500ml and 750ml. The latter is only in market for Christmas and it is our larger sharing/festive pack size.
To get lots of Christmas recipe inspiration, check out Christmas | Avonmore and also be sure to pick up an Avonmore Cream Christmas inspired recipe leaflet, with lots of simple and delicious recipes and a money off coupon for our 500ml Fresh Pouring Cream. These leaflets have been sent to all our Tirlán locations so be sure to pick up a copy!
Avonmore Cream, the Cream that makes Christmas!
Say Cheese this Christmas
Kilmeaden Cheese Value Packs available over the festive season
This Christmas, Kilmeaden will be introducing limited edition festive packs across their 200g Mature Red and Mature White cheddar. These specially designed packs celebrate the lead into Christmas bringing a touch of festive spirit to our customers.
The festive packs will be available in stores from the 25th November up until Christmas in eye-catching seasonal packaging that’s perfect for family gatherings.