The mymilkman.ie team has recently introduced an exciting new campaign, strategically crafted to achieve optimal engagement across social media platforms.

The mymilkman.ie team has recently launched a fantastic new campaign entitled “Morning Rounds”.

This campaign gives us a sneak peek into the lives of Irish milkmen and features some very passionate Dublin and Wicklow based milk agents – Kevin McGlone, Paddy Kelly, James Murray, and Stephen Kelly.

It’s heartwarming to see how passionate these milkmen are about serving their customers and ensuring that everyone wakes up to the freshest milk every morning. Congratulations to Darragh Crowe and Sandra Downey from the mymilkman.ie team for nurturing this idea and bringing it to life.

Darragh Crowe, Digital Marketing Executive explains “We are excited to announce the launch of our latest campaign, “Morning Rounds”. This campaign is a celebration of our dedicated milkmen and women, the heroes who form the backbone of mymilkman.ie. As we continue to expand our product offerings, we believe it’s important to highlight the personal stories and daily dedication of these key members of the mymilkman.ie team.

Developed with the collaboration of James Murray, Stephen Kelly, Kevin McGlone, and Paddy Kelly, the “Morning Rounds” campaign brings a personal touch to our brand. We have created a series of 12 unique short-form videos and 1 long form video, each featuring one of our agents sharing their experiences and the pivotal role they play in delivering our services. These heartfelt stories, jokes and encounters aim to connect with our audience on a deeper level, showcasing the commitment and passion that drives our service.

This campaign is social-first, strategically designed for maximum engagement across multiple platforms. You can find “Morning Rounds” rolling out on Facebook, Instagram, TikTok, and YouTube. By leveraging these channels, we aim to reach a broad and diverse audience, increase signups to the service and volume sales.

Since the launch of the campaign, we have already observed a significant increase in our engagement metrics. CTR’s, likes, shares, and comments have all seen substantial growth, demonstrating the positive reception and strong connection our audience feels with these stories. This initial success is a testament to the power of storytelling and the genuine appreciation people have for the hardworking individuals behind our service.

We are proud of the “Morning Rounds” campaign and look forward to its continued success as we roll out new videos from now until mid-next year.”