Pictured at the cheque presentation to Breast Cancer Ireland are three generations of the Young family from Young Nurseries, the plant supplier who supported Tirlán CountryLife on the campaign. Pictured (L-R) are Rachel Young and Margaret Hennessy from Kilfinane; Karen Walsh from Breast Cancer Ireland; Jess Kelly, Tirlán Retail Marketing Manager; Senan Foley, Tirlán Head of Retail; Nuala Young, Young Nurseries Kilfinane; and Theresa Harper, Tirlán CountryLife Castlecomer Horticulturist

Tirlán CountryLife Plant Pink campaign raises over €15,000 for Breast Cancer Ireland

Fifteen Tirlán CountryLife garden centres in Leinster and Munster and online at CountryLife.ie ran the Plant Pink Campaign. Customers bought a special ‘Tickled Pink’ Dianthus flower to help raise funds and awareness for Breast Cancer Ireland.

This year’s Plant Pink Campaign, organised by Tirlan CountryLife, has raised over €15,000 for Breast Cancer Ireland. The campaign, which ran throughout May and June, involved the sale of pink Dianthus plants, with €2 from each sale being donated to Breast Cancer Ireland.

The Dianthus plant, also known as ‘Pink Kisses,’ was chosen for its beautiful pink flowers and its sun-loving characteristics. The campaign was a huge success, with Tirlan CountryLife customers showing their support by purchasing the plants in large numbers. The Pink Dianthus is grown in Limerick in a biologically friendly way, with virtually no chemical pest control methods at the family-run Young Nurseries.

Aisling Hurley, CEO, Breast Cancer Ireland said: “Initiatives such as Tirlán CountryLife’s Plant Pink campaign allows Breast Cancer Ireland to continue to fund pioneering research and awareness to transform the landscape of breast cancer in this country. Our relationship with Tirlán is a special one and we are so appreciative of the tireless efforts of employees, suppliers and the general public in supporting their worthy initiatives.”

Senan Foley, Head of Retail at Tirlán said: “This is a hugely proud day for us at Tirlán CountryLife to donate this money to Breast Cancer Ireland on behalf of our customers, suppliers and employees who took part in our Plant Pink Campaign. We would especially like to thank our plant supplier Young Nurseries who have supported us with the campaign from the beginning. We look forward to continuing our commitment to supporting and celebrating our local communities.”

A big thank you to all employees and customers who contributed to this campaign over the past few months, helping to raise much-needed funds for Breast Cancer Ireland.