Tirlán catches the eye at FIE in Paris

Before Christmas, the Tirlán Commercial team continued with the launch programme for our company’s new identity by taking a stand at the largest Ingredients trade show in the calendar, FIE (Food Ingredients Europe). The show took place in Paris from December 6th to 8th and Tirlán had a great presence with an eye-catching stand, showcasing our new B2B packaging and our full range of dairy and plant-based solutions. Many Commercial team members attended the show to conduct customer meetings and build a strong pipeline of new leads.

Commercial team members (L-R) Ann Meaney, Aoife Herlihy, Lisa Robinson-Sweeney, Gwen Gould, Tess Kelly and Eve Mulcahy pictured at the Tirlán FIE stand in Paris

As part of Tirlán’s presence at the show, the Commercial team also had a wonderful opportunity to host a customer evening in the Irish Embassy in Paris with Ireland’s Ambassador to France Niall Burgess, where both he and Tirlán’s Director of Ingredients Aoife Murphy addressed the large gathering. The ambassador spoke of Tirlán’s “essence of being a company that is deeply local, but deeply global in its reach”.

Ireland’s Ambassador to France Niall Burgess addresses the crowd at the Irish Embassy in Paris

Speaking to Overherd, Head of Ingredients Marketing Ann Meaney told us: “Europe is a strategic market for Tirlán where we have built significant partnerships and relationships over the years. It was fantastic to get back to FIE and to have our own stand. Meeting customers face to face again is vitally important to maintain strong links and create new ones, especially as we’ve our new co-operative story to tell along with launching our new brand identity. The networking opportunity at the Irish Embassy was the cherry on top of a great few days with our team and customers in awe of the beautiful surroundings afforded to us by the Irish Ambassador.”