Last month, Eithne O’Hara and Steven Nicholls from the Consumer Growth team accepted Kantar’s prestigious award for ‘Ireland’s most chosen dairy brand of the decade’ at a special event held in Croke Park. 

Kantar is the world’s leading data analytics and brand consulting company, which this year celebrated 10 years of its ‘Brand Footprint’ study of consumer choices in Ireland. The Brand Footprint ranking reveals how consumers today buy FMCG (Fast Moving Commercial Goods) brands, as well as highlighting the opportunities for brands to increase their footprint. 

Eithne and Steven proudly hold the award for ‘Ireland’s most chosen dairy brand of the decade’

Kantar’s unique ‘Consumer Reach Points’ metric is based on the underlying drivers of sales – how many people buy and how often – which provides a true measure of brand strength.  

Speaking to Overherd at Tirlán about the award win, Eithne said: “As Ireland’s leading dairy company, we were honoured to accept this award, which is testament to the continuous hard work and dedication of many people across our many production and office sites over the past 10 years. Avonmore is a much loved and highly respected Irish brand which has gone from strength to strength over the last decade due to the passion of our many cross functional teams.”