Tirlán was introduced at this year’s National Ploughing Championships

Tirlán made its public debut at the 91st National Ploughing Championships held in Ratheniska, Co.Laois, just days after our company’s new identity was launched. It was the first time since 2019 that the crowds were back in force, with up to 300,000 people visiting the ploughing over three days, making it Europe’s largest outdoor event!

In addition to this year’s trade exhibition and demonstration areas being the biggest to date, the Laois venue also had the privilege of hosting the 67th World Ploughing Contest, with 25 countries competing on Irish soil to become supreme World Champions.

Introducing Tirlán at the three-day farming festival, attendees had the opportunity to taste Ireland’s #1 dairy brand, Avonmore; meet a series of famous sports stars including Ireland rugby International and Tirlán Ambassador, Tadhg Furlong and members of the All-Ireland winning Kilkenny Camogie team and listen to seminars from the Tirlán team.

Our new identity was warmly received by the thousands that visited the Tirlán pavilion. Visitors lapped up a staggering 32,000 cartons of Fresh Milk, Super Milk, Protein Milk and Mooju over the three days. Suppliers were also treated to light refreshments which included hearty and refreshing Avonmore Vegetable and Tomato soup, teas and coffees as well as tasty treats.

Please watch the video below to get a flavour of Tirlán’s introduction at the ploughing!