Commercial Applications Day takes place at Glanbia Ireland Innovation Centre

Glanbia Ireland Ingredients team recently staged a Commercial Applications Day for staff which took place at the Innovation Centre in Ballyragget. The objective was to showcase the value of using application demonstrations as a way to appeal to potential customers and encourage existing customers to work closely with our specialist teams.

Application demonstrations involve strong collaboration from our technical experts and crucially allow potential customers see a product or ingredient in action and assess how it could function in their own manufacturing process. It is a core engagement tool in bringing tailored solutions and applications to the marketplace.

During this Applications Day, the Ingredients team brought our categories and a selection of applications to life to a wide audience from across the Glanbia Ireland business including Supply Chain, Operations, Quality, R&D and Commercial. This was the first time in over two years the whole business was able to come together. During the day we showcased the customer pain points and showed, first-hand, how an applications demonstration would highlight product functionalities and the value they bring to potential customers.

Feedback from the business was excellent, with many attendees claiming to have learned a lot through the experience. The next applications day for the rest of the internal teams is being developed and we look forward to welcoming our customers to the GIIC.

Please check out the video below for a flavour of what attendees experienced…